SellerAMP Review: The Ultimate Tool for Amazon Sellers

Selleramp is the ULTIMATE sourcing assistant. From Sourcing New Products to Calculating Profitability, it does everything an Amazon Seller could wish for. We’ve managed to get our readers 50% off their first month, in addition to a 14 day free trial. This tool is guaranteed to save you time and money.

  • Fast, Reliable Data
  • Lightning Fast Barcode Scanner
  • Time Saving Tool
  • Useful Integrations
  • Best Priced Amazon Seller Tool on the Market
  • Beginner plan is limited to a single mobile app install

Price: From £13.95 / $19.95

Seller amp SAS is the tool you need, if you’re finding it hard to source profitable items for your Amazon FBA Business.

The Chrome Extension, Web App & Mobile Scanning App will change the game for you. I guarantee it.

We’ve taken the time to product an in-depth Selleramp Review, showing you exactly how this product works and ultimatley, help you to source better items for your Amazon FBA Store.

The truth is, it can be difficult to source items. If you aren’t prepared with the right software.

What if I told you that sourcing items for FBA didn’t have to be difficult?

Introducing our Seller Amp Review.

Oh, and believe me when I say, this nifty application is about to become your best friend. Quite literally. We’ve also got some Selleramp discount codes for you, so you can save even more money, which you can put towards your inventory.

You can either use Selleramp Coupon Code:

  • LRA_SAS – This code will give you 50% off your first month
  • LRA_SAS_ANNUAL – This code will give you 5% off your annual plan

What is Selleramp?

Seller Amp SAS is a combination of tools for amazon sellers, which will crunch the numbers and tell you pretty quickly if an item is worth purchasing or not. The SAS stands for sourcing analysis simplified, and it does exactly what it says on the tin.

What is SellerAmp

At a quick glance, sellers have access to:

  • Profit Calculators & Return on Investment Data
  • IP Alerts (Copyright Claims & more)
  • Keepa Sales Data
  • Best Sellers Sales Rank Charts
  • Estimated Sales Volume for Any ASIN on Amazon
  • How many sellers are currently selling an Item

Seller Amp works primarily as a Google Chrome Extension, but there’s also a Web App, Android & iOS App which will work wonders for you. I’ll explain both in detail a little later on.

When I first started Amazon FBA, I thought that Seller Amp would just be something that I used at the start of my journey, before moving onto manual sourcing. However, it literally doesn’t make sense not to use this, as it saves you so much time. It’s main job is to answer these questions:

  • Can I sell the item?
  • Does the Item sell consistently on Amazon?
  • Will it be Profitable?

It works this out instantly, whilst also providing a range of other information on your browser that you can use for in-depth analysis.

I’ll be completing a full Seller Amp Tutorial below, which will be a step by step guide of finding and analysing a deal. This is the tutorial that you’re going to want to read, if you’re in Online Arbitrage, Retail Arbitrage & FBA.

If you’re worried that you’re going to be priced out of Selleramp sas, I really wouldn’t worry too much. It’s priced rather brilliantly, and I won’t say it too loudly, but I’d pay 2-3x more for this, purely for the amount of time that it saves. In saying that, I’m happy paying less!

How does Selleramp work?

Selleramp works best if you have a Google Chrome browser, so you can maximise the functionality of their Extension. This extension will allow you to quickly scan every single website in order to find a profitable item.

It’s also possible to download the apps from the App Store, but these aren’t quite as quick as the Chrome extension.

They will however, be much better for when you’re doing some Retail Arbitrage. You can scan barcodes of items, and it populates the results.

We’ve tried multiple Amazon Seller Apps, but there is nothing on the market quite like SellerAMP SAS. It’s so simple to use, yet so effective.

Seller amp works by scanning any piece of text that you search into their extension. This will then split your browser in half, so it’s half website, half sas sourcing analysis simplified, or Seller Amp.

The Seller Amp box will take 2-3 seconds to load up all of the vital information on your browser, but most importantly it will give you the BSR, the Maximum Cost & advise how many other offers are currently on the item. If you don’t understand this, you’ll find my Tutorial below with a full breakdown.

Before we start the tutorial, it’s important that before you go out searching for items to analyse, that you have configured Seller amp to your exact requirements. There’s a little bit of configuration required on the backend, such as setting your expected profit and ROI. In addition to this, we can set our Prep costs, which you can fine tune if you have a prep centre.

It’s not like Helium10, it’s suited more towards Online and Retail Arbitrage. If you’re doing OA & RA, you should definitely continue reading this. Lots of Amazon Sellers are combining this with Sellerboard, as their ultimate pairing.

Now let’s break down the individual features of Seller Amp SAS.

SellerAmp SAS Features

Selleramp Web App

You can search for any Amazon product within the Selleramp web app, simply entering the Keyword, ASIN or UPC. The AIN is easiest, and you can pull it from the amazon product URL quite fast.

The ASIN (bold) can be found in the URL here:

Once you have the ASIN, enter it in the search bar and it will show you the following results. Note, there’s a lot of data here, but that’s exactly what you want.

The left side of the panel is the first thing to focus on. Ensure that the item is correct firstly, and it will generate all of the important information such as Estimated Sales Per Month, Best Seller Rank & the max cost you should be paying for this item.

I have entered £9, which is the price of this item currently. It then adjusts the profit and return on investment figures, showing a £5.13 profit and 57% return on investment.

Selleramp Web App

You can also minimise certain dashboard panels, if this is a little bit too much for you. There are some panels such as Search Again, Lookup Details & Notes/Tags which I never tend to use.

What sets this tool apart from anything else on the market, is the fact that it integrates directly with other websites via a Chrome Extension. It’s so good.

Selleramp Chrome Extension

Using the same product, I am now on the Boots website. In order to perform some quick sourcing analysis, you simply need to open the Seller Amp extension. The Fastest way to do this, is to highlight the product title, right click and select SAS Search.

This will load up the selleramp extension, will search for the product you have requested.

Using the Selleramp Chome Extension

Once you confirm the product, it will load up the same panels that you saw previously on the Web App. However, this time they’re a little more streamlined and easier to analyse quickly.

Analysing with Seller Amp Extension

Selleramp have a really good setup here, using a traffic light system. If the sections are green, that means it’s a good deal and will make a profit.

Selleramp extension profit calculator

You really can’t say no to a £9 spend with a £5 profit. Over 1,000 sales per month too, which means that this should fly out. You can even go one step further with this analysis, checking other sellers on the listing.

Offers (Other Sellers on the Listing)

This panel is called offers, and it will help you see exactly what your competition are doing in terms of quantities and pricing.

Offers - Checking Other Sellers on the Same Listing

There’s an FBA seller with 1 stock, that has undercut the price by £1. As this item sells over 1,300 units per month this is no issue at all. In fact, there’s only 165 units in total for sale on Amazon. This will go out of stock, before you will have even sent this into the FBA warehouse.

Advanced Tip

When checking the ‘Offers’ Panel, you can also see if Amazon are on the listing. If they are present, be aware that you may not be able to win the Buy Box, until they are out of stock of that item.

I really like the offers panel, it’s really good for analysing competitors pricing. You can also spot a price war from a mile off. You can also spot repeat offender sellers, and do a little bit of storefront stalking.

Storefront Stalking

Storefront stalking is where one Amazon seller checks on another sellers listings. Some use this as a way to find other profitable items, others use it to check if they are regularly the lowest price sellers.

It’s really effective,and you can do all of this within the Offers Panel. All you need to do, is find a seller that you want to search for.

Reverse Storefront Searching

Highlighting over the FBA/FBM button will show you the seller name and show their feedback, clicking this will take you directly to their storefront. You will see the ‘backend’ data, where you can see their most common purchased brands and categories.

Checking Competitors Best Selling Categories

You can also click through the brands and categories, to see the products they are selling. In this instance, I am going to click Wet n Wild, to see what products they are selling from this brand.

Checking Competitors Product Listings

Now you can see all products from this brand, but you can also see a quick view of the selling statistics, followed by a Sales Chart.

This gives you yet another method of sourcing items, using your competitors products. The panels in this view are great, and allows you to check multiple products within minutes.

The Keepa Graphs in this view are also visible, which makes analysis even easier to complete.

Integrated Keepa Graphs

You might have noticed I have mentioned Keepa a few times. They’re the kings of Sales Charts, and they integrate directly with Selleramp. These are two of the best tools you will ever use.

Integrated Keepa Charts

Keepa have integrated their charts with Selleramp, and you can access these from the Panels in your Dashboard area of Selleramp. Providing you know how to read a Keepa chart, you’ll be ready to go.

This will save you so much time. You won’t need to change website tabs and you can operate inside one tab.

SellerAmp Profit Calculator

This will forever be my favourite part, calculating how much money I’m going to make! And I must say, this calculator is one of the most comprehensive yet easy to use Profit Calculators for Amazon FBA.

This works the same across all operating systems and browsers too.

Using the Profit Calculator

As you can see above, there’s lots of data to get into. One of the first things that I recommend you to do, is increase the storage time slider. I normally select this to between 2-5 months, depending on sales velocity.

Realistically, your item will sell much faster than 5 months, but I like to be pessimistic on this Profit Calculator. As you increase the slider, it will increase how many months you expect Amazon to store your products.

In turn, you’ll see the figures start to move around a little. This is because this clever tool will be adjusting the fees that you have to pay Amazon in the background. (These fees are for long term storage, which are one of the many FBA Fees that you’ll be paying).

If you’re concerned about stock not selling and ruining your profits, you can select the storage time in months and watch how it changes the profits.

This can help you to make a decision with slower moving items, that don’t sell on a daily basis.

Alerts & Warnings

You won’t be able to sell every single item on Amazon automatically, you may need to get specific brands and categories ungated.

The Alerts panel within Selleramp will help you to monitor your eligibility really quickly, which is perfect if you’re out and about doing a spot of Retail Arbitrage.

Your Eligibility is the first thing that you will see. If you see restricted, you won’t be able to sell that item. However, Selleramp will attempt to Manually Ungate you from the category.

You will also see other alerts such as Hazmat, which is Hazardous Materials. These are things such as spray cans, specific paints etc. You can see the same for Dangerous Goods.

Alerts Panel on Selleramp

The IP analysis is also a convenient addition. This will show you if the brand is likely to complain to Amazon about your listings, as some brands don’t like FBA sellers having their products. It’s fair enough I guess.

Product Dimensions

Although this isn’t really a feature, it’s a part of Seller amp which is often overlooked. By hovering over the below button, you will be able to see the full dimensions of the item.

Check Dimensions of Product

This is very good at helping you to analyse if this will fit inside the Amazon shipping guidelines. You can also use it to quickly see if the item will fit inside the Small and Light Programme, saving you extra money.

Sales Ranks & Prices

The final panel that you will see is called Ranks and Prices. This will give you relevant information for the sales performance of an item, known as Amazon Best Sellers Rank or BSR.

Rank and Pricing - Product Performance

The BSR is the most important figure here. Whether this is a good item or not is often represented by the green thumbs up. Typically, it’s good to stick in the top 2.5% BSR. If it’s a bad deal, you’ll see a red thumb pointing downwards.

You can change the filters from current, to see up to 180 days in the past. This is great for long term analysis, as you can see how an item performs over a longer period.

SellerAmp Integrations

You didn’t think we were finished, did you? The selleramp integrations work well to ensure that your business is as productive as possible. It automates processes, saving you precious time.

Selleramp Integrations

Seller Toolkit

We’ve got a separate tutorial for Seller Toolkit, but it’s fanatstic for reporting purposes. This is a tool made for UK businesses, to help manage everything Amazon. From Inventory and Shipments, to Profit and Loss figures. This integrates to help you monitor stock levels and prices.

Arbitrage Hero

Arbitrage Hero is an online arbitrage sourcing tool. This works by finding you items to purchase, taking out the pressure from you manually sourcing. Selleramp integrates with this to perform some analysis before you complete your purchases.

Google Sheets

There’s no point completing analysis, if you aren’t logging it. The Google Sheets integration will automatically upload data into a sheet, to be used as a buying list. This works great for replenishable items.

Configuring SellerAMP Settings

SellerAMP shows you the profits on each item, but these will not be exact if you haven’t set up your settings beforehand. You need to set this up, before going on and looking for profitable items.

It’s really easy to set this up, even if you aren’t too sure what you’re doing. I’m going to run you through this, so perfect if you’re looking at how to set SellerAmp up.

Once you’ve activated your membership you’ll see this page:

How to Configure SellerAmp Settings for Fees

I’ve highlighted the key things for you to check here, and it should only take you a few minutes. If that.

The first one is to check that your Home Marketplace is set to the correct version, this one should be self-explanatory! You need to ensure you are comparing your potential purchases against the correct market, as it’s not easy to do cross-country FBA Shipments and the fees are much higher. 

If you’re starting out, I wouldn’t even consider anything but a single country. It’s quite confusing and overwhelming.

My Home is, so I have selected it on the drop down box. The next important part to look at is the buying criteria. There’s no right or wrong answer here, it’s all down to your personal preference.

BSR means Best Seller Rank. As you can see, I have selected this to show for the top 2% of items as a maximum. This means that I will only be looking at purchasing items that fall withing the Top 2% of Best Sellers on Amazon. I select this, because it means that the stock should sell pretty fast.

What we are trying to avoid here, is looking for items that simply don’t sell enough. Typically the top 2.5% should be fine, but I like to work with the 2% rule. 

Just below this, you’ll have the option to select your minimum profit, in GBP, and your Minimum Return on Investment.

I wouldn’t worry too much about these four options, as it won’t hide the deals from you. Instead, it colours boxes in Red or Green to help you quickly analyse this.

Let me show you below. On the left, is a deal which does meet the BSR & Profit levels. On the right, it doesn’t.

Seller Amp Settings Configuration

This has been created purely for a quick ‘eye test’. With the idea being, if you see red, it doesn’t fit your criteria and you can move on. Once you’re up and running with SellerAmp, it’s funny how this actually does work!

The final thing that you’ll want to add is the fees under the additional costs. As a rule, I’d add £0.50 if you aren’t sure, as it will cover for any polybags, boxes and shipping costs.

How to use Selleramp Tutorial: Finding a Profitable Item

Now we’ve discussed the steps individually, let’s go through a live example and piece all of this together. I’ll do a generic one, so Argos and Lego!

Immediately after browsing Argos, I have found a set (which I’ve sold before) that I recall having good sales volume.

Selleramp Tutorial Example

The Lego 60281 set. Now we have a potential product, It’s time to see if it’s profitable. To do this, all we need to do is highlight the text of the item and right click. Just like below. I’ve highlighted this in Yellow, you need to click SAS Search.

Using SellerAMP Extension

This will then open up the SellerAMP SAS extension in the browser, attempting to find the item that you’ve requested.

This now searches Amazon, crunches the figures and displays them to you on the side of the browser. Initially, like below, it will give you those ‘Eye Test’ results showing the coloured boxes.

You should know have a brief understanding of these terms and you should see that this is a really good selling item on Amazon. As the eye test passes out fine, you should then proceed to click the result within SellerAMP. 

SellerAMP web browser

It’s important to understand this part of the analysis. There’s a few more key areas to understand now, but they’re fairly simple. I was completely destroyed with nerves when I saw this at first, but it’s really simple once you’ve looked at a few offers.

One of the Key Boxes that you will see is the Eligibility button. If this has a NO, it means that you’re gated in the category and will need to apply to become ungated.

SellerAMP also has a built-in option to attempt to automatically ungate you. A Welcome Addition.

In addition to this, you have the Maximum Cost price, which will calculate the maximum that you can pay for that item, to hit your profit targets that you set earlier.

The alerts tab will also show specific alerts such as Private Label, IP, Dangerous Goods & Hazmat. It’s worth checking this area out, but not so much of a problem if you apply for a Dangerous Goods selling licence via your seller portal.

SellerAmp analysis in depth

You also get your charts included with SellerAMP, but I will be creating a separate article about reading these graphs, as it really will be information overload. The graph shows you the long term consistent price, which is the main thing to look at for now!

Seller Amp Price: How much does it cost?

Seller amp costs $19.95 per month, or £13.95 for UK subscribers. This is for the basic plan, but honestly, their basic plan is enough for sellers who are operating on their own.

If you have an army of Retail Arbitrageurs, you’ll need the Getting Serious plan which allows for multiple app installs, 5 Chrome Extensions and Unlimited Scans.

There are many 6 figure sellers on the getting started plan, so assess if the extra features are worth the extra cost.

As with most subscription services, you are given an extra discount if you pay for the annual subscription. This might work for you, and if you’re looking at maximising your Return on Investment I’d probably advise you to pay for the annual.

However, if cashflow is limited, you may be better off to purchase the monthly service offered. This will allow you to use your bank account balance to source more products and then cover the monthly operating costs with your profits.

It may also be the better option if you want to try out the software, without signing up for a yearly package. However, you get a 14 day trial for that.

It all depends on which package you want. Personally, I only use the DealFinder package and I pay this annually. This is because it’s literally half price to pay annually. This is an essential business tool. If I have the option to purchase it at 50% off, why not?

This is incredibly well priced and our favourite tool to use for our day to day analysis. This and Keepa, you need nothing else.

Frequently Asked Questions

What does SellerAMP do?

Seller Amp makes sourcing easier. It’s a product research tool, where you enter the ASIN (Catalogue Number) of an item into the platform. It returns to you with a in-depth table, showing you the maximum price you should be paying for an item and whether it’s profitable.

Does Seller Amp Include Keepa?

SellerAmp does include the Keepa charts within the Dashboard and Mobile Apps. However, these are trimmed down versions which won’t offer the complete data, that a Keepa subscription would. If you want to turbo-charge your data, get a subscription to both of these.

Is Seller AMP Worth it?

In my personal experience, I have found SellerAmp SAS to be an exceptionally well made product, suitable for all Amazon sellers. Alternative products fail to live up to the potential, SellerAmp SAS stands out due to its reasonable pricing and an extensive range of features that greatly simplify the process of sourcing on Amazon.

I would highly recommend giving their 14-day trial a go to determine its value for your specific needs. It’s a no-lose situation.

What is the difference between Seller AMP and Keepa?

Seller AMP and Keepa are not tools that should be compared against eachother. Instead, you should have a subscription to both products. They are tools that integrate together to provide you all of the analytical data you need to make a decision. Don’t choose between them, choose both.

Are there any SellerAmp Coupon Codes Available?

Yes, we have our very own Seller Amp Coupon Code, which will help to save our audience some money!

We’ve got two options for you. You can take 50% off your first monthly payment, or 5% off annually. This is in addition to your free trial period, so make sure to take advantage of any extra savings!

What is the difference between Tactical Arbitrage and Selleramp?

Seller AMP is a totally different tool to Tactical Arbitrage. SellerAMP is a product that gives you the live data to help your buying decisions, whereas Tactical Arbitrage’s role is to find you physical items to purchase and sell for a profit. We have reviewed both of these products, and you can use them hand in hand.

Advantages and Disadvantages of SellerAmp

I am genuinely struggling to find a disadvantage for SellerAMP. It’s design does seem a little aged, but it wouldn’t make any sense to have a modern interface that’s difficult to read. I think this is being super-critical though, the design interface suits me perfectly.

Perhaps; we could wish for the software to automatically populate the deals on the browser, rather than having to right click?

Final Thoughts

SellerAMP is a top quality piece of kit, something that you definitely need if you’re starting out on Amazon. Even if you have experience, you’ll be amazed at how much time this app can save you.

Time that’s saved can then be used for sourcing more stock, prepping shipments or even taking some time off, so you can recharge before you put SellerAMP to work once more. 

You won’t regret signing up. You’ll definitely see that your Sourcing ability improves and you save so much time. Who doesn’t want more time, and better sourced items?

Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.

4 thoughts on “SellerAMP Review: The Ultimate Tool for Amazon Sellers”

  1. I think they’ve done a good job Of sorting the sales figures.

    I didn’t sign up from your link, sorry, but you’ve done a top job with this review. Very detailed.


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