Amazon Sales Rank Chart: Find Your Perfect Category

Amazon sales rank charts have gained significant popularity, serving as a pivotal tool for many. If you aren’t using them, you’re a step behind your competition.

That’s right. Your competition have viewed the charts which we have listed below, and made profit from them. They may look simple, but they guide purchasing decisions.

Ultimately, they will help you to understand what categories you should be sourcing items in. And what categories you desperately need to avoid.

Regrettably, in January of 2018, Amazon eliminated the feature that allowed users to conveniently find the number of products within a specific category. This move practically made the construction of sales rank charts unachievable.

We remain hopeful that Amazon will reintroduce this data in the future.

In the meantime, there are a couple of alternatives.

You have the option to view & download a copy of my regularly updated monthly sales rank chart available below.

Alternatively, feel free to explore the Amazon Sales Rank Chart provided below as per your preference.

What does Sales Rank mean?

Sales Rank, also known as Amazon’s Best Sellers Rank (BSR), is a system used by Amazon to rank products based on their historical sales data and relative performance in their respective categories. It’s a numerical representation of the product’s popularity.

A lower sales rank number (for example, 1) means the product is selling more compared to others in its category, and it’s essentially a best-seller. A higher sales rank number, on the other hand, indicates less frequent sales compared to other products within the same category.

It’s important to note that the sales rank can fluctuate quite frequently due to factors like changes in customer demand, time of the year, promotions, and more. Sales Rank doesn’t directly correlate with the quality of a product; it merely represents the product’s recent and past sales performance on Amazon.

Understanding what sales rank means can be beneficial for both sellers and buyers on Amazon. For sellers, it helps gauge product performance and strategize marketing efforts. For buyers, it provides an indicator of a product’s popularity and can influence their purchasing decision.

U.S Amazon Sales Rank Chart

Category	Product Count	Top 0.5% BSR	Top 1% BSR	Top 2% BSR	Top 3% BSR	Top 5% BSR	Top 10% BSR
Alexa Skills	109,133	546	1,091	2,183	3,274	5,457	10,913
Amazon Devices & Accessories	113	1	1	2	3	6	11
Amazon Explore	289	1	3	6	9	14	29
Appliances	1,340,723	6,704	13,407	26,814	40,222	67,036	134,072
Apps & Games	811,102	4,056	8,111	16,222	24,333	40,555	81,110
Arts, Crafts & Sewing	13,979,018	69,895	139,790	279,580	419,371	698,951	1,397,902
Audible Books & Originals	764,226	3,821	7,642	15,285	22,927	38,211	76,423
Automotive	37,301,859	186,509	373,019	746,037	1,119,056	1,865,093	3,730,186
Baby Products	3,858,527	19,293	38,585	77,171	115,756	192,926	385,853
Beauty & Personal Care	12,605,607	63,028	126,056	252,112	378,168	630,280	1,260,561
Books	94,384,098	471,920	943,841	1,887,682	2,831,523	4,719,205	9,438,410
CDs & Vinyl	8,092,102	40,461	80,921	161,842	242,763	404,605	809,210
Cell Phones & Accessories	21,676,782	108,384	216,768	433,536	650,303	1,083,839	2,167,678
Clothing, Shoes & Jewelry	217,332,381	1,086,662	2,173,324	4,346,648	6,519,971	10,866,619	21,733,238
Collectibles & Fine Art	8,274,821	41,374	82,748	165,496	248,245	413,741	827,482
Digital Music	54,155,096	270,775	541,551	1,083,102	1,624,653	2,707,755	5,415,510
Electronics	22,783,891	113,919	227,839	455,678	683,517	1,139,195	2,278,389
Electronics	9,667,376	48,337	96,674	193,348	290,021	483,369	966,738
Everything Else	17,241,121	86,206	172,411	344,822	517,234	862,056	1,724,112
Gift Cards	26,484	132	265	530	795	1,324	2,648
Grocery & Gourmet Food	3,725,997	18,630	37,260	74,520	111,780	186,300	372,600
Handmade Products	2,778,400	13,892	27,784	55,568	83,352	138,920	277,840
Health & Household	10,332,932	51,665	103,329	206,659	309,988	516,647	1,033,293
Home & Kitchen	125,022,106	625,111	1,250,221	2,500,442	3,750,663	6,251,105	12,502,211
Kindle Store	8,258,304	41,292	82,583	165,166	247,749	412,915	825,830
Magazine Subscriptions	43,182	216	432	864	1,295	2,159	4,318
Movies & TV	6,761,035	33,805	67,610	135,221	202,831	338,052	676,104
Musical Instruments	2,411,582	12,058	24,116	48,232	72,347	120,579	241,158
Office Products	10,788,880	53,944	107,889	215,778	323,666	539,444	1,078,888
Patio, Lawn & Garden	16,067,267	80,336	160,673	321,345	482,018	803,363	1,606,727
Pet Supplies	7,932,316	39,662	79,323	158,646	237,969	396,616	793,232
Software	213,379	1,067	2,134	4,268	6,401	10,669	21,338
Spine	14,394	72	144	288	432	720	1,439
Sports & Outdoors	39,222,687	196,113	392,227	784,454	1,176,681	1,961,134	3,922,269
Tools & Home Improvement	31,506,983	157,535	315,070	630,140	945,209	1,575,349	3,150,698
Toys & Games	8,448,841	42,244	84,488	168,977	253,465	422,442	844,884
Vehicles	19,842	99	198	397	595	992	1,984
Video Games	1,325,832	6,629	13,258	26,517	39,775	66,292	132,583
Video Shorts	176,520	883	1,765	3,530	5,296	8,826	17,652

U.K Amazon Sales Rank Chart

Category	Product Count	Top 0.5% BSR	Top 1% BSR	Top 2% BSR	Top 3% BSR	Top 5% BSR	Top 10% BSR
Amazon Devices & Accessories	692	3	7	14	21	35	69
Automotive	10,654,510	53,273	106,545	213,090	319,635	532,726	1,065,451
Baby Products	2,109,849	10,549	21,098	42,197	63,295	105,492	210,985
Beauty	4,517,167	22,586	45,172	90,343	135,515	225,858	451,717
Books	51,509,871	257,549	515,099	1,030,197	1,545,296	2,575,494	5,150,987
Business, Industry & Science	2,832,003	14,160	28,320	56,640	84,960	141,600	283,200
CDs & Vinyl	5,550,202	27,751	55,502	111,004	166,506	277,510	555,020
Clothing	639,664	3,198	6,397	12,793	19,190	31,983	63,966
Digital Music	9,274,177	46,371	92,742	185,484	278,225	463,709	927,418
DIY & Tools	13,178,943	65,895	131,789	263,579	395,368	658,947	1,317,894
DVD & Blu-ray	801,325	4,007	8,013	16,027	24,040	40,066	80,133
Electronics & Photo	11,589,798	57,949	115,898	231,796	347,694	579,490	1,158,980
Garden & Outdoors	5,395,448	26,977	53,954	107,909	161,863	269,772	539,545
Grocery	1,846,492	9,232	18,465	36,930	55,395	92,325	184,649
Handmade Products	504,736	2,524	5,047	10,095	15,142	25,237	50,474
Health & Personal Care	3,675,789	18,379	36,758	73,516	110,274	183,789	367,579
Home & Garden	4,710,734	23,554	47,107	94,215	141,322	235,537	471,073
Home & Kitchen	36,437,673	182,188	364,377	728,753	1,093,130	1,821,884	3,643,767
Jewellery	37,222	186	372	744	1,117	1,861	3,722
Kindle Store	4,331,540	21,658	43,315	86,631	129,946	216,577	433,154
Large Appliances	542,802	2,714	5,428	10,856	16,284	27,140	54,280
Lighting	2,481,927	12,410	24,819	49,639	74,458	124,096	248,193
Luggage	33,580	168	336	672	1,007	1,679	3,358
Musical Instruments & DJ	1,307,593	6,538	13,076	26,152	39,228	65,380	130,759
PC & Video Games	733,613	3,668	7,336	14,672	22,008	36,681	73,361
Pet Supplies	3,887,581	19,438	38,876	77,752	116,627	194,379	388,758
Shoes & Bags	270,949	1,355	2,709	5,419	8,128	13,547	27,095
Software	64,993	325	650	1,300	1,950	3,250	6,499
Sports & Outdoors	10,199,023	50,995	101,990	203,980	305,971	509,951	1,019,902
Stationery & Office Supplies	4,972,004	24,860	49,720	99,440	149,160	248,600	497,200
Toys & Games	7,237,618	36,188	72,376	144,752	217,129	361,881	723,762
Watches	13,909	70	139	278	417	695	1,391

Canada Amazon Sales Rank Chart

Category	Product Count	Top 0.5% BSR	Top 1% BSR	Top 2% BSR	Top 3% BSR	Top 5% BSR	Top 10% BSR
Apps for Android	38,836	194	388	777	1,165	1,942	3,884
Automotive	6,602,780	33,014	66,028	132,056	198,083	330,139	660,278
Baby	839,353	4,197	8,394	16,787	25,181	41,968	83,935
Beauty & Personal Care	3,001,039	15,005	30,010	60,021	90,031	150,052	300,104
Books	26,012,623	130,063	260,126	520,252	780,379	1,300,631	2,601,262
Clothing & Accessories	18,344	92	183	367	550	917	1,834
Clothing & Accessories	7,874	39	79	157	236	394	787
Clothing, Shoes & Accessories	37,360,593	186,803	373,606	747,212	1,120,818	1,868,030	3,736,059
Electronics	9,421,893	47,109	94,219	188,438	282,657	471,095	942,189
Everything Else	2,888,961	14,445	28,890	57,779	86,669	144,448	288,896
Featured Stores	92,412	462	924	1,848	2,772	4,621	9,241
Grocery & Gourmet Food	628,817	3,144	6,288	12,576	18,865	31,441	62,882
Handmade	187,476	937	1,875	3,750	5,624	9,374	18,748
Health & Personal Care	3,066,851	15,334	30,669	61,337	92,006	153,343	306,685
Home & Kitchen	30,299,949	151,500	302,999	605,999	908,998	1,514,997	3,029,995
Industrial & Scientific	1,828,332	9,142	18,283	36,567	54,850	91,417	182,833
Jewelry	1,849	9	18	37	55	92	185
Kindle Store	2,845,135	14,226	28,451	56,903	85,354	142,257	284,514
Livres	51,205	256	512	1,024	1,536	2,560	5,121
Luggage & Bags	338	2	3	7	10	17	34
Movies & TV	1,207,247	6,036	12,072	24,145	36,217	60,362	120,725
Music	3,304,142	16,521	33,041	66,083	99,124	165,207	330,414
Musical Instruments, Stage & Studio	702,133	3,511	7,021	14,043	21,064	35,107	70,213
Office Products	2,122,471	10,612	21,225	42,449	63,674	106,124	212,247
Patio, Lawn & Garden	3,086,071	15,430	30,861	61,721	92,582	154,304	308,607
Pet Supplies	2,346,053	11,730	23,461	46,921	70,382	117,303	234,605
Prime Video	100,021	500	1,000	2,000	3,001	5,001	10,002
Shoes & Handbags	3,256	16	33	65	98	163	326
Shoes & Handbags	8,475	42	85	170	254	424	848
Sports & Outdoors	6,994,106	34,971	69,941	139,882	209,823	349,705	699,411
Tools & Home Improvement	7,854,932	39,275	78,549	157,099	235,648	392,747	785,493
Toys & Games	2,833,861	14,169	28,339	56,677	85,016	141,693	283,386
Video Games	483,567	2,418	4,836	9,671	14,507	24,178	48,357
Watches	983	5	10	20	29	49	98

France Amazon Sales Rank Chart

Category	Product Count	Top 0.5% BSR	Top 1% BSR	Top 2% BSR	Top 3% BSR	Top 5% BSR	Top 10% BSR
Animalerie	6,281,518	31,408	62,815	125,630	188,446	314,076	628,152
Applis et Jeux	496,154	2,481	4,962	9,923	14,885	24,808	49,615
Auto et Moto	18,770,786	93,854	187,708	375,416	563,124	938,539	1,877,079
Autres	1,756,584	8,783	17,566	35,132	52,698	87,829	175,658
Bagages	20,355	102	204	407	611	1,018	2,036
Beauté et Parfum	5,868,471	29,342	58,685	117,369	176,054	293,424	586,847
Bébé et Puériculture	2,304,317	11,522	23,043	46,086	69,130	115,216	230,432
Bijoux	39,063	195	391	781	1,172	1,953	3,906
Boutique Kindle	13,806	69	138	276	414	690	1,381
Bricolage	17,685,143	88,426	176,851	353,703	530,554	884,257	1,768,514
CD & Vinyles	5,473,234	27,366	54,732	109,465	164,197	273,662	547,323
Chaussures et Sacs	535,011	2,675	5,350	10,700	16,050	26,751	53,501
Commerce, Industrie et Science	6,073,711	30,369	60,737	121,474	182,211	303,686	607,371
Cuisine & Maison	51,284,729	256,424	512,847	1,025,695	1,538,542	2,564,236	5,128,473
DVD & Blu-ray	1,564,183	7,821	15,642	31,284	46,925	78,209	156,418
Epicerie	1,011,273	5,056	10,113	20,225	30,338	50,564	101,127
Fournitures de bureau	4,546,843	22,734	45,468	90,937	136,405	227,342	454,684
Fournitures de bureau	1,393,938	6,970	13,939	27,879	41,818	69,697	139,394
Gros électroménager	778,809	3,894	7,788	15,576	23,364	38,940	77,881
High-Tech	17,860,490	89,302	178,605	357,210	535,815	893,025	1,786,049
Hygiène et Santé	5,465,997	27,330	54,660	109,320	163,980	273,300	546,600
Informatique	9,901,501	49,508	99,015	198,030	297,045	495,075	990,150
Instruments de musique et Sono	2,043,269	10,216	20,433	40,865	61,298	102,163	204,327
Jardin	8,126,549	40,633	81,265	162,531	243,796	406,327	812,655
Jeux et Jouets	6,214,856	31,074	62,149	124,297	186,446	310,743	621,486
Jeux vidéo	881,054	4,405	8,811	17,621	26,432	44,053	88,105
Livres	41,982,992	209,915	419,830	839,660	1,259,490	2,099,150	4,198,299
Livres anglais et étrangers	43,177	216	432	864	1,295	2,159	4,318
Logiciels	65,441	327	654	1,309	1,963	3,272	6,544
Luminaires & Eclairage	3,450,784	17,254	34,508	69,016	103,524	172,539	345,078
Montres	8,332	42	83	167	250	417	833
Prime Video	63,611	318	636	1,272	1,908	3,181	6,361
Produits Handmade	405,238	2,026	4,052	8,105	12,157	20,262	40,524
Sports et Loisirs	12,847,397	64,237	128,474	256,948	385,422	642,370	1,284,740
Téléchargement de Musique	3,829,410	19,147	38,294	76,588	114,882	191,471	382,941
Vêtements	712,059	3,560	7,121	14,241	21,362	35,603	71,206

Germany Amazon Sales Rank Data Chart

Category	Product Count	Top 0.5% BSR	Top 1% BSR	Top 2% BSR	Top 3% BSR	Top 5% BSR	Top 10% BSR
Amazon-Geräte & Zubehör	1,026	5	10	21	31	51	103
Apps & Spiele	172,790	864	1,728	3,456	5,184	8,640	17,279
Auto & Motorrad	14,759,508	73,798	147,595	295,190	442,785	737,975	1,475,951
Baby	2,615,080	13,075	26,151	52,302	78,452	130,754	261,508
Baumarkt	19,318,717	96,594	193,187	386,374	579,562	965,936	1,931,872
Beauty	5,525,186	27,626	55,252	110,504	165,756	276,259	552,519
Bekleidung	1,374,863	6,874	13,749	27,497	41,246	68,743	137,486
Beleuchtung	3,387,286	16,936	33,873	67,746	101,619	169,364	338,729
Bier, Wein & Spirituosen	227,328	1,137	2,273	4,547	6,820	11,366	22,733
Bücher	36,757,233	183,786	367,572	735,145	1,102,717	1,837,862	3,675,723
Bürobedarf & Schreibwaren	3,632,932	18,165	36,329	72,659	108,988	181,647	363,293
Computer & Zubehör	6,890,426	34,452	68,904	137,809	206,713	344,521	689,043
Drogerie & Körperpflege	4,717,509	23,588	47,175	94,350	141,525	235,875	471,751
DVD & Blu-ray	1,471,360	7,357	14,714	29,427	44,141	73,568	147,136
Elektro-Großgeräte	688,538	3,443	6,885	13,771	20,656	34,427	68,854
Elektronik & Foto	15,705,059	78,525	157,051	314,101	471,152	785,253	1,570,506
Erotik	881,861	4,409	8,819	17,637	26,456	44,093	88,186
Fremdsprachige Bücher	16,010	80	160	320	480	801	1,601
Games	806,320	4,032	8,063	16,126	24,190	40,316	80,632
Garten	9,964,607	49,823	99,646	199,292	298,938	498,230	996,461
Gewerbe, Industrie & Wissenschaft	5,125,049	25,625	51,250	102,501	153,751	256,252	512,505
Handmade Produkte	338,204	1,691	3,382	6,764	10,146	16,910	33,820
Handmade Produkte	164,364	822	1,644	3,287	4,931	8,218	16,436
Haustier	4,616,831	23,084	46,168	92,337	138,505	230,842	461,683
Kindle-Shop	2,308,128	11,541	23,081	46,163	69,244	115,406	230,813
Koffer, Rucksäcke & Taschen	63,520	318	635	1,270	1,906	3,176	6,352
Küche, Haushalt & Wohnen	48,348,834	241,744	483,488	966,977	1,450,465	2,417,442	4,834,883
Lebensmittel & Getränke	1,447,988	7,240	14,480	28,960	43,440	72,399	144,799
Musik-CDs & Vinyl	4,202,609	21,013	42,026	84,052	126,078	210,130	420,261
Musik-Downloads	1,306,367	6,532	13,064	26,127	39,191	65,318	130,637
Musik-Downloads	1,078,176	5,391	10,782	21,564	32,345	53,909	107,818
Musikinstrumente & DJ-Equipment	1,497,797	7,489	14,978	29,956	44,934	74,890	149,780
Prime Video	946,828	4,734	9,468	18,937	28,405	47,341	94,683
Schmuck	67,200	336	672	1,344	2,016	3,360	6,720
Schuhe & Handtaschen	393,509	1,968	3,935	7,870	11,805	19,675	39,351
Software	102,031	510	1,020	2,041	3,061	5,102	10,203
Sonstiges	3,036,747	15,184	30,367	60,735	91,102	151,837	303,675
Spielzeug	7,418,358	37,092	74,184	148,367	222,551	370,918	741,836
Sport & Freizeit	14,066,186	70,331	140,662	281,324	421,986	703,309	1,406,619
Uhren	36,364	182	364	727	1,091	1,818	3,636

How the Amazon Sales Rank Chart is Calculated

Key Components in the Sales Rank Calculation

The Amazon Sales Rank, often referred to as the “Best Sellers Rank,” is calculated based on a product’s sales history. The key factor that contributes to a product’s sales rank is its recent sales. However, historical sales data still plays a part, although to a lesser extent.

For example, suppose a product (let’s say, a coffee mug) sold 50 units last week and only 10 units this week. This recent drop in sales could negatively affect its sales rank, pushing it down the list, despite the relatively high sales in the previous week.

Understanding Amazon’s Sales Rank Algorithm

Amazon’s algorithm for calculating sales rank is proprietary and not publicly available, which means the exact factors and their weights are not entirely known. However, it’s clear that recency of sales is a strong factor.

Continuing our example, if another product (say, a tea mug) sold 5 units last week and 20 units this week, its sales rank could potentially surpass the coffee mug. This is because its recent sales have seen an uptick, which Amazon’s algorithm may interpret as growing popularity.

Please note that while this example simplifies the process, in reality, Amazon’s algorithm takes into account many factors, including the category of the product, time of year, and more. These factors make the calculation of sales rank a dynamic and complex process. Understanding this calculation can help sellers devise effective strategies to improve their products’ sales rank.

How to Interpret the Amazon Sales Rank Chart

Reading and Understanding Chart Fluctuations

Understanding the Amazon Sales Rank Chart involves decoding the fluctuations within the chart. The sales rank is a number that Amazon assigns to a product based on its sales history and relative sales compared to other products in the same category. It’s important to remember that the sales rank fluctuates frequently due to changes in recent sales.

For instance, if a product experiences a surge in sales, its sales rank would improve (lower numerically), reflecting in a spike in the chart. However, if sales dwindle, the rank will decline (higher numerically), and the chart will show a dip. A fluctuating chart suggests varying sales performance over time.

High Sales Rank vs Low Sales Rank

Interpreting the ranking itself is also crucial for understanding the chart. A lower sales rank number (for example, a rank of 1) signifies a best-selling product within its category, indicating high sales volume. Therefore, a product with a sales rank of 1 would be the top-selling product in its category.

On the contrary, a higher sales rank number indicates lower sales volume. A product with a rank of 1,000,000, for instance, has fewer sales compared to a product with a rank of 500,000. It’s crucial to remember that a low sales rank doesn’t necessarily mean a product is of poor quality; it just means it sells less frequently compared to others in the same category.

By understanding these fluctuations and the meaning of high vs. low ranks, you can make more informed decisions about sourcing products and gauge the potential success of a product on Amazon.

How to Improve your Amazon Sales Rank

Effective Strategies to Improve Sales Rank

Improving your Amazon Sales Rank isn’t an overnight process; it requires strategic planning and continuous efforts. Here are some strategies:

1. Improve Product Listings: Ensure your product listings are fully optimized with relevant keywords and high-quality images. An engaging, detailed product description can also attract more buyers.
2. Encourage Customer Reviews: Request satisfied customers to leave positive reviews. This could enhance your product’s visibility and increase sales.
3. Competitive Pricing: Regularly monitor and adjust your prices to stay competitive, which can lead to increased sales.
4. Fast & Reliable Shipping: Partnering with Amazon FBA can ensure your products are shipped quickly and efficiently, leading to more satisfied customers and increased sales.

Common Mistakes to Avoid

While trying to improve your sales rank, it’s equally important to avoid certain mistakes that could harm it. These include:

1. Stockouts: Regularly running out of stock can significantly impact your sales rank, as it directly affects your sales volume.
2. Poor Customer Service: Neglecting customer inquiries or complaints can lead to negative reviews, which can deter potential buyers and decrease sales.
3. Ignoring Product Details: Incomplete or vague product listings can turn off potential customers. Make sure all necessary information is provided accurately and comprehensively.

By implementing these strategies and avoiding common pitfalls, you can significantly improve your Amazon sales rank over time.

Impact of Sales Rank on Product Visibility and Sales

Relation Between Sales Rank and Product Visibility

There’s a direct correlation between a product’s Amazon Sales Rank and its visibility on the platform. A higher sales rank (lower numerical value) often means a product is listed higher in Amazon’s search results, giving it more visibility to potential buyers. Consequently, products with better sales ranks are more likely to be seen by customers and can potentially result in higher sales.

How Sales Rank Affects Buyer Decision

A product’s Sales Rank can also impact a buyer’s decision. Customers often perceive products with a higher sales rank as popular and reliable choices. This perception can significantly influence their purchasing decision, leading them to opt for products with better ranks.

While the sales rank should not be the sole deciding factor for customers (as it doesn’t always reflect the product’s quality), it does play a substantial role in influencing purchasing decisions. As a seller, understanding the impact of sales rank on product visibility and buyer decisions can help you strategize better and target improvements in areas that directly affect your product’s sales rank.

Conclusion

Recap of Key Points

We have explored the intricacies of the Amazon Sales Rank Chart, including how it’s calculated, what the fluctuations in the chart represent, and how high versus low ranks affect a product’s visibility and potential sales. We also touched upon strategies to improve your sales rank and common mistakes to avoid for better product performance on Amazon.

Importance of Monitoring and Optimizing Amazon Sales Rank

The Amazon Sales Rank is a powerful tool for sellers. It can provide insights into how your product stacks up against the competition and help you identify areas that need improvement. Regularly monitoring your sales rank, understanding its dynamics, and working on enhancing it can play a pivotal role in the success of your product on Amazon.

By staying proactive and adaptive to changes, you can effectively optimize your Amazon Sales Rank, leading to increased visibility, customer trust, and ultimately, higher sales.