Sellerboard Review: Great Software for Monitoring Amazon Sales Performance

Sellerboard Logo

We have reviewed Sellerboard in depth over an 18 month period. It’s fantastic, providing Amazon sellers with all of the information that they could possibly need. We’ve managed to get our audience an extra month when you sign up for your free trial. We love it, we are sure you will too.

  • Advanced Analytics
  • Easy to Use
  • Excellent Value
  • 2 Months Free Trial
  • Pricing Plan almost forces you onto the annual plan

Today, I’ll be reviewing Sellerboard. This is the latest Amazon Seller Tool which has caught my eye, and it’s extremely powerful too. It does so much more than track your profits, although that’s definitely the main thing that you’ll be using it for.

Short on time, but want a quick summary? For $15 per month, it’s extremely good value. It’s definitely the best value tool on the market for Amazon sellers that are looking to track their profitability.

We’ve managed to get our readers an extra free month, so if you register through us, you’ll get 2 free months.

Let’s get into this Sellerboard Review. Oh, and for full transparency, I have used my Amazon Seller developer account when completing this review, so I can show you how the platform works with real data, whilst protecting my seller account inventory.

Let me show you how this can make your amazon business more profitable.

What is SellerBoard?

Sellerboard is a tool for Amazon sellers, and it ultimately shows you how much profit you are making. It offers much more than this though, which is why we have created this to break the features down for you.

Let’s face it, the Amazon Seller Central does not offer you anywhere near good enough advanced software tools, and it’s almost impossible to see how much profit you’ve made.

Sellerboard isn’t the only tool that offers this, there’s Inventory Lab & SellerToolKit, but Sellerboard is probably the most popular one in the United States.

Paying $15 for a tool like Sellerboard will be one of your best fixed costs, it will save you having to employ a person to do this. I’ve been selling on Amazon for close to 6 years now. I’m speaking from experience when I say this feature will save you $1,000 per month. Let me explain how.

Connecting Your Amazon Account

Your first step is going to be connecting your Amazon account, this will physically pop up as soon as you register for your account. It’s a simple process, requiring you to log into your seller account and authenticate the platform to pull your sales data analytics.

Once this has confirmed, it will take around 15 minutes to sync your data from your amazon seller account. That’s perfect time to grab a drink! Let’s take a look at how you can use sellerboard, stripping down the features into individual components so they’re easy to understand.

Profit Dashboard

When you log into Sellerboard, you’ll be greeted by your seller statistics. This shows a wide range of figures.

It displays Today, Yesterday, Month to Date, Monthly forecast, Last month as the default tiles.

SellerBoard Profit Dashboard

They’re colour coded, which makes them nice and easy to view. However, we aren’t here for fancy colours, we want to see data. It delivers here also.

Inside each tile, you will see figures specific for the filter. Let’s take a look at ‘Yesterday’. The tile is showing me that I had 2 orders, selling 3 units. Zero refunds were given out, which is always welcome news!

Going further into the details, it shows that my estimated payout is £144.96, with net and gross profit at the same figure. What? That’s not right.

Let me explain something else, called Cost of Goods. This is a tool for you to add your item cost into the platform, so it can pull realistic data.

I advise that you set up your cost of goods straight away, or you might trick yourself that you’ve become a millionaire! (Or just like people on Twitter, who think that a million in sales, is a million profit!).

Cost of Goods Sellerboard

I’ve now added the cost of goods, as I paid £24.99 for these Arlo chargers. Now, back to the dashboard and you will see that the profit has changed.

Updated Dashboard after COGs applied on Sellerboard

You will see that Gross and net is still the same, but that’s because I’ve had no expenses today. If you look at the month to date, that i staking into consideration some of my expenses, which I will show you how to populate a little later on.

And if you press ‘more’ on one of the cards, you’ll be given all of the data that you could possibly ever want.

Yesterday View on Sellerboard

When you press this, you’ll receive a complete data breakdown for that period. Let’s click this and show you.

Filtered View for Expenses and Costs on Sellerboard

On here, we can see that we paid Amazon just over £30 in fees. They do like to take their cut, don’t they! As you build your data and set your cost of goods, return rate & subscriptions you will see this data really start to take effect.

I think the forecast is also a really good tile, as it offers you a realistic target that you can achieve. It also shows how much you are expected to make.

Below these tiles, you will see a breakdown for the performance for that period. Sticking to yesterday, you will see further confirmation of the products that were ordered.

Viewing Profitable Items on Sellerboard

This also shows you the sell price, cost price and how much stock is remaining. It’s very useful for giving you a quick overview. Also, I can see my stocks low, so it helps for replenishment. If you flick the tab from products to order items, you will also be able to see if the item has shipped, the order number & the time of order.

The data doesn’t stop there. You can also view Charts related to your performance, all in the same section.

Sellerboard Viewing Charts & Data Analytics

The Sellerboard Charts section will show you a breakdown of your sales yet again, but this time in visual form. You can also see the fees, broken down in a table along the right. My data is quite flat, as for this sellerboard review I am using a reserve seller account.

We aren’t finished with data yet. Hopefully at this point, you will start to see how it’s going to save you from employing an employee to help you with figures alone. Or maybe you already have a VA? Well, you can get them sourcing now instead!

The profit and loss sheet is the next datapoint that I will be explaining. You’ll love this, and so will your accountants.

Sellerboard Full Breakdown of Expenses and Income

This view I have set as default is the weekly view. I find it really useful for comparing past performance and setting targets. It’s easy to fall into a trap when comparing monthly peformance, as I often find that one or two good weeks make up for most of the month.

Without getting psychology involved, I wonder if it’s time for a case study to see how ‘Payday’ affects my performance. Surely customers spend more on Payday week!

I really like the week view, you can also do a daily view, or monthly view too.

The views show:

  • Sales
  • Number of Units Sold
  • Number of Refunds Given out
  • Shipping Costs
  • Refund Costs
  • Amazon Fees
  • Estimated Payout
  • Cost of Goods Sold
  • VAT Paid
  • Gross Profit
  • Expenses
  • Margin & Return on Investment

There’s plenty for you to get stuck into here. Which view do you prefer?

The final profit analytics tool to show you is the Trends section. I have to be honest, I don’t use this section too much. I get all the data I need from the sections I previously mentioned. However, you might find these add value to your business, so I’ll explain how it works.

Sellerboard Trends

The trends section provides you with a monthly breakdown of your item sales. It’s mainly based around replenishables, which I don’t have on this account. However, if you do have them, you’ll be able to see which months your items sell best, and the chart should provide you with a relatively smooth flatline, providing there isn’t too much competition on the product.

You will be able to use this data to work out trends, understand when products sell more and potentially uncover seasonal items.


Along the left menu, you’ll see a tab for ‘Products’. Within the “Products” section, you have the ability to oversee your product expenses and apply tags, if needed.

Products COGS

You Simply input your Cost of Goods in the designated “Cost” column. Opting for the “Constant” cost type ensures uniform application of your COGs across all orders, irrespective of the order date. Alternatively, selecting the “Cost by period/batch/marketplace” type allows you to input distinct product costs based on specific time periods or batches.

As you can see above, I have filled out some, but not all of my cost of goods. In turn, this will return me with a figure inside the Profit Per Unit column.

It’s a good view, but it’s not the one I use for checking my stock. I simply use this for the Cost of Goods entry. I have a little trick that I’ll be showing you later, which is why I don’t use this view!


You can log your expenses with ease. If you’re a Retail Arbitrage specialist, thi smay be the place for you to enter all of your fuel bills. You can also add your subscriptions, mileage… you can even create your own categories if you have a custom spend criteria.

It’s basically your own integrated online accounting software, specialised for Amazon business sellers. I’m going to add a test expense below.

SellerBoard Expense Logging

Every time you log an expense, it will adjust the figures that you are shown in the dashboard. If we quickly head back to it after entering the test expense of £100 we will see that the figures are updated.

Monthly Figures after Expenses on SellerBoard

This means that it’s critical for you to enter your Cost of Goods and Expenses, before you can see a true profit figure. You only have to do it once, and I advise every amazon seller to fill out your expenses whilst you’re awaiting for the data to load into Sellerboard.

It can be the difference between a net profit, or a net loss. And having helped people for almost 6 years selling on Amazon, I can tell you that there’s been at least 15% of people that have thought they were making good money, but after entering their COGs and Expenses, found they weren’t performing much better than break-even.

Lifetime Value Estimator

The LTV allows you to analyze your customers’ lifetime value. The Lifetime Value (LTV) is the revenue that an average customer will generate throughout their lifetime as a customer.

Lifetime Value LTV

Understanding LTV can help you put together effective marketing plans for customer acquisition, plan your CAC (Customer Acquisition Costs), and evaluate how much you should invest to retain your current customers. LTV factors in repeat purchases and guides you in cultivating the full profit potential of customers.

I don’t really use the LTV tool myself. Which is fine, you can’t make 100% use of every single tool. As we sell other manufacturers brands predominantly via this channel at Learn Retail Arbitrage, we don’t have to pay for advertising costs. We sell established brands.

Cashflow Manager

The Cashflow tool provides you with the means to oversee your cash flow dynamics. Using the “add” button, you can input supplementary investments in your business, expenditures for goods, dividends, and VAT.

Amazon payouts and Expenses are conveniently populated automatically. The predictive analysis assists you in strategizing the volume of accessible funds and facilitating informed managerial choices.

SellerBoard Cashflow Tool

This expenses sections pulls all of my data through, and it also allows you to add your cashflow. I have already set some expenses up before creating my capital, but luckily I can edit the data so it all makes sense. I like that everything can be edited.

As you will see above, I started with £25,000 and I currently have £24,847. That’s not good after a month, right? Wrong!

I haven’t received any Amazon payouts yet, and I should be receiving around £1,130 in the next few days. When a payout is sent, that will be populated in this section too. Providing you set your starting capital correctly, this screen will offer you a true to life bank balance.

Access to Reports

In addition to viewing all of the data in a live environment, you can also download reports.

The reports available for download are:

  • Dashboard By Day – This Contains all the data from the “More” menu (on the Dashboard page), broken down by days.
  • Dashboard by month – Contains all the data from the “More” menu (on the Dashboard page), broken down by months.
  • Dashboard by product – Contains all the data from the “More” menu (on the Dashboard page), broken down by days and products.
  • Orders – Contains your orders, with information about products, units, coupon codes, etc.
  • Sales by product/month – Sales data, broken down by months and products. Analyze the sales dynamic, quickly identify trends to react on time on products, which need your attention
  • Advertising Performance Report – The report analyzes the effectiveness of a company’s advertising campaigns, and contains advertising performance parameters, such as: Conversion Rate, CPC, TACOS, ROAS, PPC ACOS etc.
  • Repeat customers (by brand) – The report shows the share of orders by repeat customers. Repeat customer is a customer, who ordered the same brand more than once within the selected period.
  • Stock history report – The report shows the inventory level of stock on a specified date by product and marketplace.
List of SellerBoard Reports

These are great reports which can be used for your own accounting. If you love data, it’s just another way for you to gain an edge.

Inventory Planner Schedule

This is the section I mentioned earlier, which will help save you lots of time and also give you sourcing insights. This page will be a key page that you use.

Inventory Planner Schedule

In this section, you will see more references to your stock. However, this time you will see more colourful options inside of the tables.

At the top, we see three new cards, titled Cost of Goods, Potential Sales & Potential Profit. These give you immediate figures, which is exactly what Amazon sellers need. You can see what stock you have, and how much it’s likely to sell for. As we head into the lower section of the table, it gets more interesting.

We can see FBA/FBM total stock, if any stock has been reserved to fulfil an order on Amazon and the Stock Value.

Inventory Planner Detailed View on Sellerboard

Delving deeper, you will be able to see the Sales Velocity (how many units are selling per day), and an estimate of your Days of Stock Left. This works fantastically with replenishable items, as it helps you to operate on a ‘Just in Time’ process. Never run out of stock, never have too much stock. The ultimate churn!

There’s even more though, you can see how many units have been sent into Amazon, how much stock is at your Prep Center, and how many days you have until you should next order some stock.

Finally, Sellerboard estimates the quantity that you should re-order.

This is a really powerful screen, and it makes operations so much easier. Once you try it, I’m sure you’ll see how effective this is.

Purchase Orders

With Purchase Orders, you can add a new document each time you make a new order to track its status, manufacturing and transportation costs, export the purchase order files for your supplier and track the status of your inbound FBA shipments.

Depending on the PO status, ordered and prep center quantity will be automatically changed on the Planner page. Additionally, sellerboard will automatically add a new batch with COGs on the Products page when the status of the PO will be changed to Closed.

Sellerboard Purchase Orders

This is another powerful tool, which will work wonders for your Amazon business. With this, you will be able to actively monitor shipments, applying costs to them.

Amazon Sellers order lots of items, and it can be easy to forget about one or two shipments. With this, it’s made easy.

FBA Shipment Tracking

Another key element for Amazon sellers will be the FBA Shipment tracking screen. I’ve faced quite a few issues with Amazon, not checking in enough items, sometimes even losing my parcels.

The FBA Shipment Tracking that Sellerboard offers is something which will help you to manage all of your shipments from one central location.

Sellerboard FBA Shipments

You can see at a glance if all of the shipments have been received, but you can also click the box which will show you what units were sent inside of each box. It’s simple, but so effective. It links directly with your Amaozn seller account to pull this data.


I don’t really use the Suppliers section too much, but I think this would be highly effective for Wholesale and Private Label sellers. Looking into it, I think you could actually use it for Online Arbitrage, but because I often order with different email addresses, it can get quite confusing.

SellerBoard Suppliers

I have added a supplier ‘Smyths’ just as an example. This is a big store though, that often has Lego sales on. There’s a free lead for my loyal followers!

If you are working with Distributors, you get the option to add an email address, which would be really useful for organisation. The amount of times I have searched through my inbox, only to have lost an important email… but this tool stops that from happening.

Auto Responder

With the Autoresponder you can automatically trigger “Request a review” messages to your customers (using the default amazon’s review request template) or send your own custom email messages. You can Generate feedback and reviews and ensure your seller feedback is positive.

Sellerboard auto Responder

In this section, you can create campaigns with flexible settings, for example: targeting by product, by country, by marketplace, repeated customers and many others. A campaign can be based on the standard “Request a review” template or on your own custom email templates. Please note, for every order sellerboard will always pick only one campaign which applies to it (by the product selection and filter criteria you specify). If multiple campaigns apply to an order, sellerboard will pick one by priority.

Lost and damaged Stock Recovery

It’s not all about making money on Amazon. Sometimes, you have to reclaim money too. The Money Back section on Sellerboard will automate this for you too, meaning even less admin time. We all hate admin time!

Lost and Damaged Sellerboard

This section doesn’t provide you with ‘visual’ dashboard like the other tools do. You get the estimated reimbursement, but that is all you actually need in all fairness.

You simply download the report and then open a ticket with Amazon, using the pre-prepared template to reclaim your money back.

We recommend you to open once reimbursement case at a time, as Amazon do hate giving these back to you. They like taking their Amazon Fees though.

At the end of the day, sellers just want to protect their net profit, and this is an effective way that we can do this.

Returns & Reimbursements

Another tool similar to the Lost & Damaged, is the Returns portal. Again, this shows you an estimated reimbursement amount and allows you to download a report. Why do you need it?

Amazon refunds an order as soon a return is initiated by a customer (and charges the seller immediately). If a customer does not actually send the product back to FBA within 60 days, Amazon should reimburse the sum back to the seller.

However, this doesn’t always happen. This report will help you to identify such FBA errors, so that you can claim your money back through the seller support.

Sellerboard - Returns Refunds

When a customer initiates a refund, amazon reimburses the whole sum right away (and charges the seller) without waiting for the actual return to arrive in the FBA warehouse. Some customers change their mind and actually don’t send the product back.

Amazon waits for 60 days and if the product still hasn’t been returned, charges the customer again and reimburses the seller. However, sometimes the last step (reimbursement to the seller) doesn’t take place, that is the product wasn’t returned, but amazon doesn’t reimburse you either. This report helps you find such cases in order to ask the seller support to research and reimburse you the money.

FBA Fee Changes

Amazon can change the FBA fee now and then due to inaccurate product volume measurement. If the fee is increased, you pay more for every item sent.

FBA Fee Changes

This report will help you find out, whether you are being charged too much. If this is the case, you can request a re-measurement through the Seller Support to fix this problem and increase your profit.

This report shows ASINs and examples of orders, for which FBA fees was changed. As soon as sellerboard detects an order with a new FBA fee, the order is added to this report.

You can use this report to track FBA fee changes and open a seller support ticket with a request to remeasure the product if wrong FBA fees were applied.

Please note that the potential reimbursements in the report are estimations. The seller support might reimburse less or decline your request completely.

Alert Log

The alert log is really good for viewing and having a bit of a ‘aha’ moment. If you’re unsure, this is what one is;

AHA Moment

I’ve often found myself sat at the computer screen, wondering why all of a sudden my stock has sold overnight. Usually there’s no rhyme or reason, but with the Alert Log… you can have your own AHA moment. Let me show you why.

Alert Log on Sellerboard

The alert log will show you a wide range of alerts. This one I have provided, will alert you when the number of sellers on a listing change. This is really good for tracking your own pricing, as you can effectively sit out for a while until the under-cutters sell out, and then you will eventually be the lowest price.

On the above, there were over 25 sellers in July 2023. Now there’s just 6 remaining, and it continues to fall. It has actually fallen so much, that I have just refreshed the screen and it’s dropped again!

Alert Log Update

Pay Per Click Campaigns

Within this interface, you have the capability to assess the profitability of your PPC campaigns, ad groups, and individual keywords.

Using the profit data, sellerboard computes the break-even ACOS (Advertising Cost of Sale) and provides bid recommendations.

These recommendations serve as a foundation for refining your advertising initiatives. Moreover, bid automation can be established, allowing sellerboard to autonomously fine-tune bids according to your profitability and ACOS goals. This module is currently undergoing beta testing.

It’s not for FBA Arbitrage sellers, but moreso for Private Label Sellers. We don’t have promotion costs or do advertising.

Sellerboard Integrations

In addition to all of their inbuilt tools, Sellerboard also have integrations with eBay, Shopify and Quickbooks to help bring all things into one portal.

The eBay integration is perfect for sellers who also do eBay selling. It basically adds the data into your system, so it’s visible in a single hub. This works the same for Shopify.

You can also integrate Quickbooks, so your accounting worries are less of a concern, as the figures auto populate.

Sellerboard Pricing: How much does it Cost?

Firstly, I’ll start by saying that it’s much cheaper if you pay annually. I’d definitely recommend that, as it means less costs for you going forward. Any money saved, is money made.

Standard Plan – $19 per monthProfessional Plan – $29 per monthBusiness – $39 per monthEnterprise – $79 per month
Orders Per Month300060001500050000
Follow Up Emails/Review Requests 15060001500030000
Additional Seller Accounts46816
Additional Users1244
Automated Reports36816
Free Trial? Click HereClick HereClick HereClick Here
Pricing Table for the Monthly Plan

If you use our link at the top of the article, you will also get Two Months Free Trial. This gives you a good period of time to work out if you should stay monthly, or go for the annual plan.

If you pay annually, the pricing is reduced to:

  • $15 per month, instead of $19 for the Standard Plan
  • $23 per month, instead of $29 for the Professional Plan
  • $31 per month, instead of the $39 for the Business Plan
  • $63 per month, instead of $79 for the Enterprise plan

So it definitely does pay to go for the annual, but it depends on your bankroll. If you can make the savings back with Profit on Sales, maybe go for the monthly!

Sellerboard Pros and Cons

Honestly, I don’t like doing this on a review article but I am struggling to find any cons with Sellerboard.

You get a long period as a free trial, it’s cost effective and there’s multiple integrations. You can view all of the data that you’d ever need as a seller.

At a push, if I were looking for faults, for the sake of not being bias in this Sellerboard Review, I would say that the Monthly pricing is priced in a way that almost forces sellers onto the Annual Plan. It’s not a bad thing in the long run, as it means cheaper cost per month.

SellerBoard Coupon or Discount Code

There is no discount code at this time for SellerBoard, but we do have an extra trial period which you can take advantage of. Our audience receives 2 months free trial, instead of the standard 1 month trial which is the basic new customer offer.

Make sure you sign up, taking advantage of this as it will save you at least $15 depending on the plan that you choose.

Sellerboard Review conclusion: Is it worth it?

I definitely think Sellerboard is worth it. The data that you receive is fantastic, easy to read and simple to set up.

You can get two months free trial, which will give you plenty of time to make up your mind.

I’ve been using it for around 18 months now, and I find that they keep on adding new features. This is great, as they don’t increase the cost of membership when doing so. I hope you have learnt something from this Sellerboard Review, and can now make a decision on whether you sign up to the free trial.

You won’t regret it. Neither will your Amazon FBA Business.

Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.

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