Bqool vs Profit Protector Pro: Clash of the Repricing Titans

Over the past few years, the e-commerce world has experienced an incredible boom, and at the center of it all is Amazon. Look at these crazy stats:

  • In 2022, an average of 8,000 items were sold every single minute through Amazon FBA.
  • 89% of Small & Medium Businesses are profitable on Amazon
  • There are 375 million products listed on Amazon

Amazon is huge. Although it’s a profitable platform, sellers are facing more competition on every single listing.

In this fiercely competitive environment, it has become more important than ever for Amazon sellers like you and me to find ways to stand out, boost sales, and maximize profits.

Thankfully, we have a powerful ally in the form of Amazon seller tools.

These invaluable tools offer an array of features and functionalities that make our lives as sellers much easier. They allow us to automate tedious tasks, keep a close eye on inventory, optimize our pricing strategies, gather valuable customer feedback, and gain deep insights into our business performance.

Regardless of whether we’re seasoned sellers with years of experience or newcomers trying to establish our presence on Amazon, these tools have become an absolute necessity in our journey toward success.

So, let’s dive deeper and explore two popular Amazon seller tools—Bqool and Profit Protector Pro. By understanding their unique offerings, comparing their features, pricing, customer support, user reviews, and overall effectiveness, we’ll be equipped to make an informed decision about which tool best suits our needs and goals.

In this article, I’ll be completing a full breakdown of Bqool vs Profit Protector Pro, pitting them against eachother and working out which item is more suited for your business model & needs. I’ll also be explaining why you need to stop manual repricing your items.

The Bqool tool we will be looking at, is Repricing Central. They have a wider suite of tools, but we are most interested in the repricer.

Two Leading Seller Tools: ProfitProtectorPro & bQool

As Amazon grows in popularity, so do the tools that companies create to support Amazon Sellers.

Among the multitude of Amazon seller tools available in the market, Bqool and Profit Protector Pro have emerged as industry leaders.

Bqool is an all-in-one software solution designed to assist Amazon sellers in enhancing their product rankings, managing reviews, optimizing pricing, and streamlining their customer communication.

On the other hand, Profit Protector Pro offers a comprehensive suite of tools focused on repricing strategies, inventory management, feedback monitoring, and automating various aspects of Amazon selling.

The purpose of this article is to provide a comprehensive analysis of Bqool and Profit Protector Pro, two popular Amazon seller tools. By evaluating their key features, pricing models, customer support, user reviews, and overall effectiveness.

Will this software enhance your business and make you more profitable?

We are going to discuss the differences with both repricers, and work out which one is suitable for you. This will save you from having to spend your own money, testing out if this software actually works.

What is bQool?

Bqool is a comprehensive Amazon seller tool that offers a wide range of features and functionalities to help sellers streamline their operations and achieve success on the Amazon marketplace. With a user-friendly interface and a robust set of tools, Bqool aims to simplify the complexities of selling on Amazon and empower sellers with data-driven insights and automation capabilities.


If you’re interested in reading about bQool, I have completed a full breakdown of the product here.

Key features of Bqool

  • Repricing: Bqool provides an advanced repricing tool that dynamically adjusts prices based on predefined rules and strategies. This feature helps sellers stay competitive in the ever-changing Amazon marketplace by automatically repricing their products to win the Buy Box and optimize sales.
  • Feedback Management: Bqool offers feedback management tools that enable sellers to proactively monitor and manage customer reviews and seller feedback. Sellers can track feedback scores, respond to customer inquiries, and resolve issues promptly, fostering positive relationships with buyers and maintaining a stellar reputation.
  • Product Research: Bqool’s product research feature allows sellers to identify profitable niches and products on Amazon. With comprehensive data on sales volume, competition, and trends, sellers can make informed decisions about product selection and capitalize on lucrative opportunities.
  • Inventory Management: Bqool provides inventory management tools to help sellers efficiently track and manage their inventory levels. Sellers can set reorder points, receive low-stock notifications, and streamline their supply chain, ensuring they never run out of stock and minimize the risk of lost sales.
  • Keyword Research: Bqool offers keyword research capabilities to optimize product listings and improve search visibility. Sellers can discover relevant keywords, analyze search volume, and track keyword rankings to enhance their product’s discoverability and attract more potential buyers.
  • Analytics and Reporting: Bqool provides comprehensive analytics and reporting features that enable sellers to gain valuable insights into their business performance. Sellers can track sales, monitor profitability, analyze customer behavior, and identify growth opportunities using intuitive charts and graphs.
  • Profit Calculator: Calculates potential profits considering Amazon fees, cost of goods, and shipping and handling charges.
  • Competitor Analysis: Provides insights into the competition to make informed repricing decisions.
  • Listing Data Synchronisation: Syncs and updates product listings from Amazon Seller Central.

What is Profit Protector Pro?

I won’t go into too much depth here, I have already completed a deep dive on this product which you can read.

Profit Protector Pro Logo

Overview of Profit Protector Pro

Profit Protector Pro is a robust, AI-powered repricing tool designed to give Amazon sellers a competitive edge. Its primary aim is to help users maximise profits while saving time and effort that would typically be spent manually adjusting prices.

The key features of Profit Protector Pro include:

  • AI-Powered Repricing: Profit Protector Pro uses advanced Artificial Intelligence to automatically adjust your product prices. It analyses competitor pricing strategies and market trends to make smart repricing decisions that aim to boost your sales and profits.
  • Multiple Repricing Strategies: Profit Protector Pro provides a variety of pre-set repricing strategies, allowing sellers to select the one that best fits their business model. From aggressive to more conservative strategies, you can choose how you want to compete. No more manual repricing of your items!
  • Profit Predictive Analytics: This tool uses predictive analytics to forecast potential profits based on your current pricing strategy. This feature can help you make informed decisions about adjusting your strategy to achieve your profit goals.
  • Easy Integration: Profit Protector Pro seamlessly integrates with your Amazon Seller Central account, making it easy to synchronise your listings and start repricing immediately.
  • Real-Time Reporting: With its real-time reporting capabilities, Profit Protector Pro offers sellers instant access to data about their sales, profits, and the performance of their repricing strategies.

This comprehensive suite of tools and features makes Profit Protector Pro a potent ally for Amazon sellers aiming to enhance their market competitiveness and profitability.

Pricing Comparison

It’s not easy to compare the pricing for these, as they both use tiered memberships depending on the amount of listings you have on Amazon. So I’ve decided to compare different price points, Entry, Mid-level and High End.

Profit Protector pro costs £34.95 per month, for the entry level package. This will cover you for 1,000 listings and you’ll get access to all of the AI and Rule based repricing strategies.

Bqool charges $25 per month for their repricer. However, it’s quite limited. There are no AI Repricers, Conditional Repricers included. The repricer is also limited with a 15 minute delay, but that’s still fine. If you want access to Bqool AI repricers, that will be the $50 per month package that you need.

The most expensive Profit Protector Pro package is £44.95 and this will cover you for 10,000 listings. That’s pretty good pricing in our eyes, and you’ll struggle to find better.

The most expensive Bqool plan is $300 per month, but this covers you for 65,000 listings. Take a look at the table for a full comparison.

FeatureProfit Protector Pro: £29.95 Per MonthProfit Protector Pro: £34.95 Per MonthProfit Protector Pro: £39.95 Per MonthBqool $25 per monthBqool $50 per monthBqool $100 per Month
AI RepricingYesYesYesNoYesYes
Rule Based RepricingYesYesYesNoYesYes
Bulk ROI SettingsYesYesYesNoYesYes
Repricing SpeedInstantInstantInstant15 minutes15 minutesInstant

User Interface & Experience

When you’re looking at picking up a new tool for your Amazon business, ease of use, user-friendly interfaces, and the learning curve of a tool are critical factors to consider. Amazon sellers want things that can easily integrate, not having to go through a huge learning curve.

Both tools have a really good, yet different User Interface.

Profit Protector Pro offers a clean, intuitive interface. Its dashboard provides quick access to essential features, making it easier for users to navigate, even for those relatively new to repricing tools.

Bqool, on the other hand, has a comprehensive dashboard offering a wealth of data at a glance. It might seem overwhelming to new users initially, but once familiar, the wealth of information it provides can be a huge asset.

Customer Support & Resource

When you’re paying for a premium product, good customer service is the least that you should receive. The problem is, you won’t know about customer support until you’re a customer! (Fortunately, we’ve provided this mega-guide for you).

Profit Protector Pro

Customer Support: Profit Protector Pro is known for its responsive customer support team. They offer support via email and a dedicated help centre where you can find answers to common queries.

  1. Resources: Profit Protector Pro also provides a variety of resources to assist its users, including tutorials and guides, frequently asked questions (FAQs), and informative blog posts. They also have a community forum where users can share experiences and advice.


  1. Customer Support: Bqool offers multiple channels of customer support including email, live chat, and a help centre packed with articles on common issues. They also provide scheduled call-backs to discuss more complex issues.
  2. Resources: Bqool offers a wealth of learning resources including how-to guides, video tutorials, and webinars. They also run a blog that covers a range of topics from repricing strategies to the latest eCommerce trends.

Bqool vs Profit Protector Pro: Which one Performs best?

Profit Protector Pro

  1. Speed: Profit Protector Pro is known for its quick response times, especially when it comes to repricing. The software reacts almost instantaneously to competitor price changes, helping maintain competitive prices.
  2. Accuracy: One of the highlights of Profit Protector Pro is its accuracy. The AI-driven algorithms are specifically designed to make accurate pricing decisions based on the parameters you set.
  3. Efficiency: The tool is efficient in managing large product portfolios. It can handle multiple product listings and perform repricing tasks simultaneously, without compromising on performance.


  1. Speed: Bqool provides a quick repricing feature that allows it to adjust prices in near real-time. This keeps your listings competitive.
  2. Accuracy: Bqool’s rule-based repricing ensures accurate price adjustments based on the specific rules you have set. This precision can give you an edge in the competitive marketplace.
  3. Efficiency: Bqool handles high volumes of listings seamlessly. Even with thousands of SKUs, the tool is designed to perform efficiently without any slowdowns.

My Results with Profit Protector Pro

When I first used Profit Protector Pro, I was particularly impressed by the simplicity of its setup process. I could easily integrate it with my Amazon account, and the user-friendly interface made navigation a breeze.

Profit Protector Pro’s AI-driven repricing strategies were a standout feature for me. I could set my pricing preferences, and the software automatically adjusted prices to maximize profit. Over a three-month period, I noticed a marked improvement in my sales volume, an increase of around 12%, which I attributed to more competitive pricing.

One downside I experienced was that their customer support, while helpful, sometimes took longer than I’d like to respond to queries. However, when they did respond, their explanations were thorough and problem-solving.

My Results with Bqool

My experience with Bqool was also positive. I was able to implement the repricing rules I wanted, which gave me more control over my pricing strategy. It was also able to handle my large SKU count without any hitches, a massive plus for me.

Bqool’s real-time repricing feature allowed me to stay competitive in the market at all times, which I believe led to a 10% increase in sales in the first two months of use.

In terms of customer support, Bqool excelled with prompt and courteous responses.

However, I admit that I found the interface to be slightly more complex than Profit Protector Pro, and it took me some time to get fully accustomed to all the features.

Overall, both platforms performed well, and the choice between the two would largely depend on individual preferences and business needs.

Pros and Cons of Profit Protector Pro


  1. AI-Driven Repricing: Profit Protector Pro uses advanced AI algorithms to automatically adjust prices and maximise profit.
  2. User-Friendly Interface: The platform is easy to navigate, even for beginners.
  3. Handles Large Portfolios: The software can handle multiple product listings and perform repricing tasks simultaneously.


  1. Customer Support Response: While customer support is helpful, the response times can sometimes be slower than expected.
  2. Price: Compared to some other repricing tools on the market, Profit Protector Pro is on the pricier side.

Pros and Cons of Bqool


  1. Real-Time Repricing: Bqool adjusts prices in near real-time, keeping your listings competitive.
  2. Rule-Based Repricing: The rule-based repricing feature offers precise control over your pricing strategy.
  3. Great Customer Support: Bqool provides prompt and courteous customer service responses.


  1. User Interface: The user interface, while functional, can take some time to get used to.
  2. Less Automation: As Bqool is more rule-based than AI-based, it may require more input and maintenance from the user. You will need to sign up to one of the higher plans to access the AI Powered amazon repricer.

User Reviews & Testimonials

I’ve reviewed these tools, but I also like to provide other members testimonials so that you can get a wide range of thoughts. Let’s see what they have to say about these tools.

Profit Protector Pro

Feedback from users of Profit Protector Pro is largely positive. Many commend its innovative AI-driven repricing feature, which users credit for their increased sales. The user-friendly interface is another frequently mentioned benefit, with users stating that it’s simple and intuitive, making for a smooth user experience. However, a common critique is the customer service response time, with some users noting that it could be faster.


Bqool users often praise the tool’s real-time repricing feature, noting that it keeps them competitive in the market at all times. The rule-based repricing feature is also frequently mentioned as users appreciate the control it offers over their pricing strategy. Some users mention the superior customer support service they received when using Bqool. However, a few users found the user interface slightly complex and noted that it took some time to get fully accustomed to all the features.

Verdict: Which Tool is Better?

Comparing Profit Protector Pro and Bqool is no simple task, as both tools have their strengths and areas for improvement. However, if we must choose a winner, based on our analysis, Profit Protector Pro gets our vote.

Here’s why:

Profit Protector Pro’s AI-driven repricing strategy is revolutionary and far-sighted. It uses machine learning algorithms to optimise prices, giving users a significant competitive edge. This is a key differentiator that sets it apart, not just from Bqool, but from many other repricing tools in the market.

The user-friendly interface of Profit Protector Pro also wins us over. It’s intuitive and streamlined, ensuring that users can navigate through the platform easily and manage their repricing strategy with minimal fuss.

While Bqool offers a strong rule-based repricing tool, it lacks the forward-thinking AI component that Profit Protector Pro possesses. Moreover, the more complex interface of Bqool could be a hindrance for users who prefer a more straightforward user experience.

On the customer service front, while Profit Protector Pro could work on speeding up its response times, the helpfulness of the support team does not go unnoticed and is appreciated by users.

The higher price of Profit Protector Pro may be a hurdle for some, but considering the advanced features and effectiveness of the tool, we believe it’s a worthwhile investment that can pay off in the long run with increased sales and profits.

In conclusion, our recommendation leans towards Profit Protector Pro. However, it’s important for each business to consider their specific needs and preferences when deciding on a repricing tool. If you’re looking for an innovative, user-friendly repricing tool with a strong focus on maximising profits, Profit Protector Pro is a solid choice.

We’ve shared our in-depth comparison and thoughts on Profit Protector Pro and Bqool, but now, we’d love to hear from you! Have you used either of these tools? What’s been your experience? Or are you still Manual repricing?

What did you love about them? Were there any aspects you weren’t quite as keen on? Maybe you’ve used both and have some unique insights to share. Whatever your experience, we’re interested.

And if you’re just exploring your options and have questions or want to know more about a particular feature of either Profit Protector Pro or Bqool, don’t hesitate to ask.

Remember, your comments could provide valuable insights for someone else who’s trying to make a decision about which repricing tool is the best fit for their business. So, don’t hold back—let’s hear your thoughts!

Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.
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