Promoted Listings on eBay: (Use our Secret 2% Method)

As an eBay seller, you know how important it is to stand out from the competition. One way to achieve this is by leveraging promoted listings. This guide will help you navigate the world of promoted listings on eBay, providing actionable insights and strategies to boost your sales.

Don’t Auto-Accept a Promoted Listing

If you automatically accept a promoted listing, eBay will place you at a higher rate of around 8%. This is far too high, and we like to put all of our listings on 2%… which is the complete minimum.

Promoted listings are a powerful tool that offers increased visibility for your products, ultimately leading to more potential buyers. By investing in promoted listings, you are giving your items greater exposure, resulting in higher chances of a successful sale. Throughout this guide, you’ll learn the ins and outs of successfully implementing this feature into your selling strategy.

Our focus will be on understanding the benefits of promoted listings, mastering the process of setting up campaigns, and monitoring the performance so that you can make data-driven decisions to optimize your campaigns. With these tactics in your arsenal, you’ll be well-equipped to elevate your sales on eBay.

Are eBay Promoted Listings worth it?

Honestly, I think they really are! I have more success with Higher Priced Promoted Listings, than I do by not promoting a listing and being slightly cheaper. If you promote your listings, simply raise your price to cover for the promoted listing.

I think these results are because there are two main ways to get views on eBay. The first method is Customers who are searching for Price Lowest First. There is no need to promote these sort of listings, because you’re already the cheapest. You’ll appear at the top of that filtered view.

Promoted Ads are the other way to get free & easy views on eBay. eBay will push your listing to the top, and people that do online shopping have no patience, so they will click the first thing they see.

There will be many other listings that don’t get any views. If they aren’t the cheapest and they aren’t promoted, they’ll be relying on pure luck to get seen on the first page of eBay. (There are listing optimisation tips you can follow).

I highly recommend you promote your listings. In this article, you’ll find out why.

Understanding eBay Promoted Listings

eBay Promoted Listings is a powerful marketing tool designed to help you increase the visibility of your listings, and ultimately, boost your sales. By using Promoted Listings, you can ensure that your items appear at the top of search results when potential buyers are looking for similar products.

Promoted Listings on Ebay

To use eBay Promoted Listings, you first need to select the listings you want to promote. You can choose items based on category, listing type, or specific keywords. Once you have made your selection, you will set an ad rate, which is a percentage of the item’s final sale price. This percentage determines how competitive your listing will be in the marketplace. Generally, the higher the ad rate, the better the chances of your promoted listing appearing in search results.

It’s important to monitor the performance of your Promoted Listings campaign. eBay provides you with useful insights and data to keep track of your campaign’s success. This information can help you make informed decisions in adjusting ad rates or altering your listings to improve their performance.

Here are some useful tips for optimizing your eBay Promoted Listings campaign:

  • Choose the right listings to promote: Focus on popular items, high-margin products, and items with a limited sales history.
  • Set competitive ad rates: Experiment with different ad rates to find the optimal balance between visibility and cost.
  • Monitor your campaign’s performance: Use the data provided by eBay to optimize your strategy, make necessary adjustments, and track improvements.

eBay Promoted Listings is an excellent solution for increasing the visibility of your items in a crowded marketplace. By understanding how it works and implementing smart strategies, you can significantly enhance your sales and reach more potential buyers.

Types of Promoted Listings

Promoted Listings Standard

Promoted Listings Standard can be an efficient way to increase the visibility of your eBay listings and potentially drive more sales. With this campaign type, you can leverage eBay’s advertising platform to boost the likelihood of your products being seen by relevant buyers. Your listings will appear in prominent positions across eBay’s search results and product pages, increasing the chances of a sale.

To create a Promoted Listings Standard campaign, follow these simple steps:

  1. Select the listings you want to promote
  2. Choose the ad rate (percentage of the final sale price)
  3. Launch your campaign

You have the flexibility to control the ad rate, which directly influences the prominence of your listings in search results. Higher ad rates can lead to increased visibility, but this also means you will pay more when an item sells through a promoted ad. Keep in mind that you only pay when your item sells through a promoted listing.

Promoted Listings Advanced

Promoted Listings Advanced is designed for larger eBay sellers who want a more advanced set of tools to manage their advertising campaigns. This campaign type offers more control over your promoted listings and enables you to make data-driven decisions based on key performance indicators (KPIs).

With Promoted Listings Advanced, you can:

  • Run multiple campaigns simultaneously with different targeting, budgets, and KPIs
  • Optimize your campaigns by setting performance targets and adjusting your bids accordingly
  • Utilize advanced bidding strategies and algorithms for better control over ad placements and performance

Before diving into Promoted Listings Advanced, make sure you have a solid understanding of eBay’s advertising ecosystem, as well as your own business’s KPIs and goals. This will help ensure you make the best use of this powerful tool.

Remember, regardless of the campaign type you choose, monitoring and optimizing your promoted listings is key to achieving success on eBay. Be sure to review your performance metrics regularly and make informed adjustments to meet your sales targets.

Setting Up Your Campaign

Starting a successful promoted listings campaign on eBay can significantly boost your sales. To create your campaign, follow these simple steps.

First, sign in to your eBay Seller Hub and navigate to the Marketing tab. Here, you’ll find the Campaign Manager. The Campaign Manager is a handy tool that guides you through the entire process of setting up your campaign. Once you open the Campaign Manager, you have the option to choose between a guided set-up and an easy setup.

For those new to promoted listings, the guided set-up offers step-by-step instructions to help you through the process. With guided set-up, you’ll learn about selecting items to promote, setting ad rates, and more. Select this option if you want extra support during the campaign creation process.

Promoting a Listing on eBay

If you prefer a more streamlined approach, choose the easy setup option. With easy setup, you’ll be able to quickly create your campaign by selecting items and setting ad rates in just a few clicks. The easy setup is suitable for sellers who have a good understanding of promoted listings and prefer to save time.

As you go through the campaign setup process, consider using tools like Instapage to create engaging landing pages for your promoted listings. Instapage offers templates, integrations, and analytics to help you optimize your listings, attract potential buyers, and monitor the performance of your campaign.

Remember that the key to a successful promoted listings campaign on eBay lies in selecting the right items, setting competitive ad rates, and creating appealing landing pages. By following these steps and utilizing the available tools, you can boost your sales and grow your business on eBay.

Choosing Your Ad Rate

When selecting your ad rate for Promoted Listings on eBay, it’s crucial to consider a few key factors to help boost your sales effectively. Being strategic with your ad rate can enhance visibility and attract more potential buyers to your items.

eBay often provides a suggested ad rate for the items you want to promote. This recommendation is based on historical data of similar listings and the current level of competition in your category. You can choose to use the suggested ad rate as a starting point, adapting it according to your own insights and preferences.

Remember to update your ad rate from time to time to stay competitive within your market. Monitoring your listing’s performance and adjusting the ad rate accordingly can make a significant difference in visibility and sales. For instance, if you notice that your promoted listings aren’t generating desired results, increasing the ad rate by a small percentage might give it the necessary boost.

Comparing your ad rate with the average sold ad rate of similar items within your category can also be a helpful indicator. This information can help you gauge whether you’re over or underinvesting in your promoted listings. Striking a balance between a reasonable ad rate and a competitive one is key to attracting attention without overspending.

In summary, when choosing your ad rate, consider the suggested ad rate by eBay, monitor and update your ad rate regularly, and compare it to the average sold ad rate in your category. By following these guidelines, you can make informed decisions that will ultimately help boost your sales on eBay.

The 2% Secret Trick for Promoted Listings

Now it’s time we give you an expert tip. I warned you above, not to automatically accept the Promoted Listing, as eBay would hammer you with a huge promoted ad. If you can afford it, great… but I’m not sure I know of anyone that’s willing to give up a further 7.9% of their margin!

Avoid the Dynamic Ad Rate

When I list an item, I don’t always promote the listing. If it’s something that sells really well anyway, it doesn’t need to be promoted. However, sometimes you will need to promote some of your inventory.

When you do this, I advise sticking to 2% listings. This means you pay the least amount in Ad Fees (you can’t do 1% anymore as of 2021) but your item will be seen more. And the amount of times that I’ve sold an item to see that it’s come from a promoted listing… You would think that it’s promoted more than 2%. But I’ll save that theory for another day!

How to set the 2% Promoted Ad Rate on eBay

It’s really easy to set the 2% promoted ad rate. When you select the ‘Promote Your Listing’, simply select fixed ad rate and choose 2%. You can’t do less than 2% though. It was possible before, but eBay removed the feature. Greedy!

Setting 2% Promoted Ads on eBay

Once you’ve selected it, press promote and then you can continue doing it for others. If you’re using the new eBay beta, you can also apply this in bulk.

I have also had promoted listings sell from a standard, non-promoted view. In this instance, you don’t pay the ad fee. You can see this below, as I have one with, and one without ad fee.

eBay Promoted Listing Ad Fee

Getting Visible with Your Items

To increase your sales on eBay, it is crucial to ensure your items are as visible as possible. Here are some strategies to help you boost visibility and become successful with promoted listings.

First, optimize your item attributes by providing detailed, accurate information, and utilize keywords that potential buyers might use when searching. This includes item titles, descriptions, and relevant tags. A well-optimized listing is more likely to be shown in sponsored placements and recommended listings.

Next, consider using eBay’s promoted listings service to give your items more exposure. This form of advertising places your items as sponsored placements in relevant search results. Keep in mind that you will incur additional costs for this service, but the increased visibility may drive more sales.

It’s important to choose the right items for sponsored placements. Focus on specific items that are popular, newly listed, or unique to your store. Additionally, prioritize seasonal items that are in high demand during certain periods, such as holiday decorations or summer apparel.

By following these suggestions, you can make your items more visible on eBay and ultimately boost your sales.

Performance Metrics and Reporting

Understanding Metrics

When using promoted listings on eBay, it’s essential to monitor your performance metrics to optimize your campaigns. Some key metrics include:

  • Click-through rate (CTR): The percentage of clicks your listing receives from the total number of times it’s shown (impressions).
  • Conversion rate: The percentage of clicks that result in a successful sale.
  • Sales reports: These reports show detailed information on your sales, including transaction data and item performance.
  • Organic data: This refers to data for your listings that have not been promoted and can help you see the difference in performance between promoted and non-promoted listings.

Tracking these metrics will help you identify the strengths and weaknesses of your promotions strategy.

Interpreting Reports

To make the most out of your promoted listings, it is crucial to analyze your performance reports. Here’s what to look for:

  1. Comparative data: Analyze your sales reports for both promoted and non-promoted listings. Look for trends in performance, and use these insights to adjust your promotional strategy.
  2. CTR and conversion rate: A high CTR indicates that your promoted listings are relevant and interesting to potential buyers. Likewise, a high conversion rate indicates that your listings are attractive and provide enough information for buyers to make a purchase. Keep an eye on these metrics and adjust your listings accordingly to improve performance.
  3. Detailed reporting: Use the provided reporting tools to dive deeper into your sales data, and identify patterns that may not be immediately visible. This will help you identify areas where you can optimize your listings for better results.

By monitoring your performance metrics and interpreting your reporting data, you can make informed decisions about your promoted listings and drive higher sales on eBay.

Ad Fees and Payments

When using Promoted Listings on eBay, it’s crucial to understand the associated ad fees and payment structure. As an eBay seller, you’ll be charged a percentage of your final sales value, which is known as the ad fee. This ad fee directly affects your overall profits and should be considered when setting your advertising budget.

Ad fees are determined by the ad rate you choose when setting up your Promoted Listings campaign. You can select an ad rate between 1% to 100% of your item’s sale price. Keep in mind that higher ad rates typically result in better visibility for your listings; however, they will also result in higher ad fees. It’s recommended to strike a balance between visibility and cost to achieve your desired sales volume.

Payments for eBay Promoted Listings are deducted from your seller account balance monthly. If you have a positive account balance, ad fees will be automatically deducted. In case your balance is low or negative, eBay will invoice you for the remaining ad fees. Be sure to monitor your payment status and account balance regularly to avoid any issues with your Promoted Listings campaign.

In summary, understanding ad fees and payment structures is vital for a successful Promoted Listings campaign on eBay. Take time to carefully consider your ad rate and budget accordingly to boost your sales while maintaining profitability.

Improved Control and Targeting

Promoted Listings on eBay provide you with better control and targeting options to effectively reach your desired audience. By implementing these options, you can significantly boost your sales while maintaining greater oversight of your promotional activities.

One of the main features of Promoted Listings is the ability to set budget controls. With budget controls, you can determine the exact amount you are willing to spend on each listing campaign. This is particularly useful for managing your advertising expenses and ensuring that they align with your financial goals.

Keyword targeting is another crucial aspect of eBay’s Promoted Listings. By carefully selecting the right keywords, you can make sure your listings appear in front of potential buyers who are looking for items like yours. This enhances your visibility and increases the likelihood of making a sale. Remember to research the most relevant keywords for your products and include them in your listing titles and descriptions.

In conclusion, leveraging the improved control and targeting features of eBay’s Promoted Listings can help you boost your sales and reach the right audience. By effectively managing your budget controls and making use of keyword targeting, you can drive more traffic to your listings and ultimately increase your revenue.

Seasonality Effect on Sales

Understanding the seasonality effect on sales is crucial for maximizing the potential of your promoted listings on eBay. Seasonal trends can significantly impact your online sales, and knowing when to capitalize on these changes can help boost your revenues.

During specific seasons, such as the holiday season or back-to-school period, you can expect a surge in demand for certain products. Make sure to align your promoted listings with these seasonal shifts, as doing so will increase your visibility and sales potential. For instance, selling winter coats, holiday decorations, or beach towels requires different promotional strategies based on the time of the year.

Keeping a close watch on your sales data and analyzing past performance during various seasons enable you to make informed decisions about your promotional campaigns. This information will help you determine the best times to increase your ad budgets and adjust your search terms accordingly.

Additionally, you should also be aware of the slow seasons when sales may dip. During these periods, it might be wise to focus on optimizing your listing titles, descriptions, and product images, as well as manage your inventory levels. This preparation will ensure that you’re well-positioned to take advantage of the upcoming high-traffic seasons.

In conclusion, staying attuned to seasonal trends and adjusting your promoted listing strategies accordingly can have a significant impact on your sales. By capitalizing on the seasonality effect, you’ll increase your chances of success and ultimately boost your sales on eBay.

User Experience: Desktop and Mobile

When using promoted listings on eBay, it’s essential to understand the user experience for both desktop and mobile users. By optimizing your listings for different devices, you can better reach your potential customers and boost sales.

On desktop, eBay’s interface provides a more extensive and immersive browsing experience. You have the advantage of larger images, detailed product descriptions, and various filter options for search results. To ensure a positive user experience on desktop, focus on:

  • High-quality images with multiple angles
  • Detailed product descriptions with relevant information
  • Organizing your listing’s content with appropriate formatting (e.g., bullet points, bold text)

Mobile users, on the other hand, expect a more streamlined and user-friendly experience. eBay’s mobile app simplifies navigation and search, but it often displays less information on screen compared to the desktop version. To cater to mobile users, consider:

  • Smaller, optimized images without compromising quality
  • Brief yet informative product descriptions
  • Making use of eBay’s item specifics and key features for organizing vital information

Remember that a significant portion of eBay users access the platform through their mobile devices, so don’t underestimate the importance of optimizing your promoted listings for mobile users.

A well-rounded approach will cater to both desktop and mobile users, increasing your promoted listings’ visibility and ultimately leading to boosted sales. By understanding each platform’s requirements and tailoring your listings to suit, you can create a satisfying user experience for potential customers, no matter how they access eBay. Keep their needs in mind while crafting and optimizing your promoted listings to maximize their effectiveness.

eBay Network and Its Advantage

When selling on eBay, it’s essential to tap into the power of the eBay network. This vast marketplace boasts millions of buyers and sellers, making it an ideal platform for increasing your product’s visibility and sales. In this section, we’ll explore the advantages of the eBay network and how promoted listings can help boost your sales.

The eBay network comprises a diverse group of shoppers from various countries. This international exposure expands your reach and allows you to cater to a wider audience. By leveraging the network, you can target buyers searching for products like yours, increasing the likelihood of making a sale.

Promoted listings are a key tool for harnessing the full potential of the eBay network. By promoting your listings, you’re essentially placing your products in prime spots within eBay’s search results and pages, giving your items a competitive edge over other sellers. Some benefits of promoted listings include:

  • Increased visibility: Promoted listings help draw more attention to your products, making them more likely to sell.
  • Better conversion rates: With an enhanced presence on the platform, you’ll get more clicks from potential buyers, resulting in higher conversion rates.
  • Control over promotions: You can decide the percentage of the ad fee for your promoted listings, giving you the flexibility to modify your ad strategy based on your budget and desired results.

To make the most of eBay’s network, it’s essential to optimize your listings with the right keywords and high-quality images that accurately showcase your products. Additionally, providing detailed and accurate item descriptions helps you earn the trust of your buyers and reduces the chances of returns.

Take advantage of the eBay network to reach a broader audience and utilize promoted listings to boost your products’ visibility, leading to increased sales and a thriving online business.

FAQs – Promoted Listings on eBay

What are eBay Promoted Listings?

eBay Promoted Listings are a powerful advertising tool that can help boost your sales on the platform. They allow you to showcase your items in prominent positions on eBay’s search results and other areas of the site, increasing visibility and the chance of being seen by potential buyers.

How do I create a Promoted Listing?

To create a Promoted Listing, navigate to the “Marketing” tab on your eBay Seller Hub, select “Promoted Listings,” and click on “Create a new campaign.” From there, you’ll be able to choose the items you want to promote, set your ad rate (as a percentage of the item’s price), and specify the duration of your campaign.

How are Promoted Listings charged?

You only pay for Promoted Listings when a buyer clicks on your ad and purchases the item within a 30-day window. The cost is a percentage of the final sale price, based on the ad rate you’ve set. Keep in mind that eBay caps the maximum ad rate at 100%, meaning you’ll never pay more than the final sale price.

Can I track the performance of my Promoted Listings on ebay?

Yes, you can monitor the performance of your Promoted Listings through the “Promoted Listings Dashboard” on your eBay Seller Hub. This dashboard provides insights into metrics such as impressions, clicks, click-through rates (CTR), and sales resulting from your promotions.

Are there any requirements for using Promoted Listings?

To use Promoted Listings, you must be an eBay seller with an active Store subscription, and your account must be in good standing. Most item categories are eligible for promotion; however, some restrictions apply, so be sure to consult eBay’s guidelines for specific eligibility requirements.

Can I promote multi-quantity listings and auctions?

Promoted Listings can be used for both multi-quantity listings and auctions. For multi-quantity listings, the ad rate you set will apply to each individual sale within the listing. For auction-style listings, the ad rate is based on the starting price, and you’ll only pay the fee if your item sells to a buyer who clicked on the promoted listing.


By now, you should have a good understanding of how Promoted Listings on eBay can help accelerate your sales and increase your visibility on the platform. Utilizing this advertising tool can be a powerful way to get your products in front of millions of potential buyers.

Remember to start by crafting efficient and engaging listings for your products. Optimize your titles, descriptions, and images, as these are essential elements for attracting customers. Once you have a well-prepared listing, you can create a Promoted Listings campaign to boost your visibility and sales potential.

Monitoring and fine-tuning your campaigns is crucial for ongoing success. Regularly analyze your campaign’s performance metrics, and consider adjusting your ad rate or keywords if you feel your results could be improved. Additionally, consider staying informed about current eBay trends and features, as this knowledge can guide your marketing decisions.

By putting in the necessary effort, and remaining diligent, Promoted Listings can significantly enhance your sales growth on eBay. Good luck in your advertising journey and may your sales soar.

Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.
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