Is Amazon FBA a good way to make money?

Selling via Amazon FBA has risen in popularity over the last few years. I’m not sure if this has anything to do with the pandemic we faced between 2020-2022, or just the fact that people realised how much money was being ‘left on the table’.

If you can make money, why not?

With Amazon FBA, sellers can use Amazon’s vast network of warehouses to store and ship their products, while also taking advantage of Amazon’s customer service and shipping capabilities. But is Amazon FBA really a good way to make money?

For many sellers, the answer is a resounding yes. Amazon FBA offers a number of benefits, including access to Amazon’s massive customer base, fast and reliable shipping, and the ability to outsource many of the time-consuming aspects of running an online business.

Additionally, Amazon FBA can be a great way to scale a business, as sellers can easily add new products and expand into new markets.

Of course, like any business venture, there are also risks and challenges associated with Amazon FBA. These include competition from other sellers, the need to constantly monitor and adjust pricing, and the potential for Amazon to change its policies or fees. However, with careful planning and a solid understanding of the platform, many sellers have found success with Amazon FBA.

What is Amazon FBA?

Amazon FBA (Fulfillment by Amazon) is a service provided by Amazon that allows sellers to store their products in Amazon’s fulfillment centers. Once a customer places an order, Amazon picks, packs, and ships the product to the customer on behalf of the seller.

FBA services provide several benefits to sellers. Firstly, it eliminates the need for sellers to handle the logistics of storing, packing, and shipping their products, which can save time and money. Secondly, products that are fulfilled by Amazon are eligible for Amazon Prime and other Amazon programs, which can increase visibility and sales. Thirdly, FBA provides multi-channel fulfillment, which means that sellers can use Amazon’s fulfillment services to fulfill orders from other sales channels, such as their own website or other marketplaces.

Amazon has over 175 fulfillment centers worldwide, which allows for fast and reliable shipping to customers. Additionally, Amazon provides customer service and returns handling for products fulfilled by Amazon, which can improve the customer experience and reduce the workload for sellers.

Overall, Amazon FBA can be a good way for sellers to streamline their operations and increase sales. However, it is important for sellers to carefully consider the costs and fees associated with using FBA services and to ensure that their products are a good fit for the program.

How does Amazon FBA work?

Amazon FBA, or Fulfillment by Amazon, is a service that allows individuals and businesses to sell products on Amazon’s online marketplace without having to worry about the logistics of storing, packing, and shipping their products.

When a seller signs up for Amazon FBA, they send their products to Amazon’s fulfillment centers, where the products are stored until a customer places an order. Once an order is placed, Amazon takes care of packing and shipping the product to the customer, as well as handling any returns or customer service inquiries.

Sellers have access to a range of FBA services, including Multi-Channel Fulfillment, which allows them to fulfill orders from other sales channels using Amazon’s fulfillment network. This means that sellers can sell their products on other online marketplaces or their own website, while still taking advantage of Amazon’s logistics and customer service support.

Sellers are responsible for paying FBA fees, which include a fulfillment fee for each item sold, as well as storage fees for products stored in Amazon’s fulfillment centers. These fees vary depending on the size and weight of the product, as well as the length of time it is stored in Amazon’s warehouses.

One of the key benefits of using Amazon FBA is that it allows sellers to take advantage of Amazon’s vast customer base and reputation for fast and reliable shipping. This can help sellers increase their sales and reach new customers without having to invest in their own logistics infrastructure.

Overall, Amazon FBA can be a good way for sellers to make money on Amazon’s online marketplace, as long as they are able to manage their inventory and pricing effectively to ensure a profitable margin after accounting for FBA fees.

Pros and Cons of Selling on Amazon FBA

Selling on Amazon FBA (Fulfillment by Amazon) can be a lucrative way to make money online. However, it’s important to weigh the pros and cons before deciding if it’s the right choice for you.


  • Amazon’s customer base: Amazon has a massive customer base, which can help you reach a wider audience and increase sales.
  • FBA handles fulfillment: With FBA, Amazon takes care of the shipping, handling, and customer service, which can save you time and money.
  • Prime badge: FBA products are eligible for Amazon Prime, which can attract more customers and increase sales.
  • Higher profit margins: FBA products tend to have higher profit margins because they’re eligible for Amazon’s free shipping and other perks.
  • Brand recognition: Selling on Amazon can help build brand recognition and credibility.
  • Access to Amazon’s advertising tools: FBA sellers have access to Amazon’s advertising tools, which can help drive more traffic and sales to their products.


  • FBA fees: FBA fees can eat into your profit margins, especially if you’re selling low-priced items or have slow-moving inventory.
  • Competition: With millions of sellers on Amazon, competition can be fierce, making it harder to stand out and make sales.
  • Limited control over inventory: With FBA, Amazon handles your inventory, which means you have less control over the storage and shipping of your products.
  • Storage fees: FBA charges storage fees for inventory that sits in their warehouses for too long, which can add up quickly.
  • Private label challenges: Private label sellers may face challenges with product research, sourcing, and branding.
  • Customer service issues: While FBA handles customer service, you may still receive negative reviews or complaints that can harm your seller reputation.

Overall, selling on Amazon FBA can be a great way to make money online, but it’s important to carefully consider the pros and cons before getting started. Conducting thorough product and market research, understanding your expenses and profit margins, and providing excellent customer service can help increase your chances of success on Amazon.

Is Amazon FBA a Good Way to Make Money?

Fulfillment by Amazon (FBA) is a service that allows sellers to store their products in Amazon’s fulfillment centers. Amazon then picks, packs, and ships the products to customers, and provides customer service and returns handling. But is Amazon FBA a good way to make money?

The answer is: it depends. While some sellers have found great success with FBA, others have struggled to turn a profit. One key factor is competition. With so many sellers on Amazon, it can be difficult to stand out and make sales. Additionally, some products may have high demand but also high competition, making it difficult to make a profit.

I think you need to ask yourself how much you want to make from FBA also. If you want to start with £20 and become a millionaire in a week, this won’t be for you. You need to re-evaluate and expect 20-40% profit margins, with 20% being the normal.

You can start with as little as £500, and costs will be a minimum until you start to scale further.

Another factor to consider is profit margin. FBA fees can eat into profits, especially for products with low margins. Sellers also need to factor in the cost of sourcing products, advertising, and other expenses.

However, there are ways to increase the chances of success with FBA. Conducting thorough product research and market research can help identify profitable niches and products. Private label products can also provide higher profit margins and reduce competition. Using tools like Jungle Scout can help with product research and finding profitable keywords.

It’s also important to provide excellent customer service and maintain positive reviews. This can help increase sales and improve the chances of winning the Buy Box, which is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts.

Overall, while Amazon FBA can be a good way to make money, it requires careful research, planning, and execution. Success is not guaranteed, but with the right strategies and approach, sellers can increase their chances of profitability.

Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.
Learn Retail Arbitrage Website Logo

Our Mission:

To continue providing industry-leading content, to help Online Sellers increase their profitability, in the UK and United States.