5 Amazon Seller Central Reports to Scale Your Business

Looking to grow your Amazon business? One important aspect is to understand how your products are performing.

This is where Amazon Seller Central Reports come in handy. With the help of these reports, you can gain valuable insights into your sales, product performance, and customer behaviour.

In this article, we will discuss five Amazon Seller Central Reports that can help you improve your business. These reports include finding your best products for Amazon PPC, identifying products that aren’t converting, seeing how your business is doing overall, researching keywords using Amazon Search Terms, and improving your products with comparison reports. By leveraging these reports, you can make data-driven decisions and take your Amazon business to the next level.

Whether you are a new seller or a seasoned pro, these reports can provide you with the information you need to make informed decisions. So, let’s dive into the details of these five reports and see how they can help you grow your Amazon business.

Amazon Seller Central Reports

If you’re an Amazon seller, you know that data is key to growing your business. Amazon Seller Central provides a wealth of information through various reports that can help you make informed decisions about your products, marketing, and inventory management. In this section, we’ll go over the different types of reports available on Amazon Seller Central and how they can help you grow your business.

Overview

The Overview section of Amazon Seller Central provides a quick snapshot of your business performance. Here, you can see your sales, orders, and revenue for the current day, week, or month. You can also track your account health and any notifications from Amazon regarding your account.

Sales and Traffic Reports

The Sales and Traffic Reports section provides detailed information on your sales and traffic metrics. Here, you can see how many units you’ve sold, your revenue, and your conversion rate. You can also track your sessions, page views, and buy box percentage. This information can help you identify which products are performing well and which ones need improvement.

Advertising Reports

The Advertising Reports section provides insights into your advertising campaigns on Amazon. Here, you can track your ad spend, individual product performance, and conversion rates. You can also see which keywords are driving the most traffic to your products and adjust your campaigns accordingly.

Inventory and Fulfillment Reports

The Inventory and Fulfillment Reports section provides information on your inventory levels and fulfillment metrics. Here, you can track your inventory levels, restock recommendations, and order defect rate. You can also see your fulfilled by Amazon (FBA) inventory and track your FBA fees.

Returns Reports

The Returns Reports section provides information on your returns metrics. Here, you can see your return rate, reasons for returns, and total returns. This information can help you identify any issues with your products and improve your customer service.

Overall, Amazon Seller Central reports provide valuable insights to help you track your business performance and identify growth opportunities. By regularly reviewing these reports, you can make informed decisions about your products, marketing, and inventory management, and ultimately grow your business on Amazon.

Overview

As an Amazon seller, you have access to a wealth of data through Seller Central reports. These reports can help you make informed decisions to grow your business. In this article, we’ll explore five essential reports that can help you optimize your sales strategy and increase your revenue.

The reports we’ll cover are:

  1. Best Seller Ranking (BSR) Report
  2. Sales and Traffic Report
  3. Inventory Performance Report
  4. Business Reports
  5. Advertising Reports

The BSR report shows you how well your products are selling compared to others in the same category. The Sales and Traffic report provides detailed information about your sales, including the number of units sold, revenue, and conversion rates. The Inventory Performance report helps you manage your inventory levels and avoid stockouts. Business reports give you an overview of your sales performance, while Advertising reports provide insights into your advertising campaigns.

By regularly reviewing these reports, you can identify areas for improvement and take action to optimize your sales strategy. For example, you can use the BSR report to identify products that are not performing well and make changes to improve their visibility. The Sales and Traffic report can help you identify trends in your sales data and adjust your pricing or promotions accordingly.

In summary, Seller Central reports are a valuable tool for Amazon sellers. By using these reports to monitor your sales and make data-driven decisions, you can grow your business and increase your revenue.

Sales and Traffic Reports

As an Amazon seller, it’s important to keep track of your sales and traffic to understand how your products are performing. Amazon Seller Central provides several reports to help you with this, including the Sales and Traffic Report.

Detail Page Sales and Traffic Report

The Detail Page Sales and Traffic Report provides a detailed breakdown of the sales and traffic for each of your product listings. This report includes information such as the number of page views, sessions, and units ordered for each product. You can use this report to identify which products are performing well and which ones may need some improvement.

Sales and Traffic Report by Child Item

If you have products with multiple variations or child items, the Sales and Traffic Report by Child Item can provide you with more detailed information about each variation’s performance. This report includes information such as the number of page views, sessions, and units ordered for each child item. You can use this report to identify which variations are popular and which ones may need some improvement.

Ordered Product Sales Report

The Ordered Product Sales Report provides a summary of your sales for a specific time period. This report includes information such as the number of units ordered, the total sales amount, and the average selling price. You can use this report to understand your overall sales performance and identify trends over time.

By regularly reviewing these reports, you can gain valuable insights into your sales and traffic on Amazon. This information can help you make data-driven decisions to improve your product listings and grow your business.

Advertising Reports

If you want to grow your business on Amazon, it’s important to track your advertising campaigns. Amazon Seller Central provides several reports that can help you optimize your advertising strategy. Here are three reports that you should pay attention to:

Advertising Campaigns Report

The Advertising Campaigns Report shows you how your campaigns are performing. You can see how many clicks, impressions, and sales your campaigns are generating, as well as the cost per click (CPC) and total spend. Use this report to identify which campaigns are driving the most sales and which ones are underperforming. You can then adjust your bids or pause campaigns that are not generating a positive return on investment (ROI).

Search Term Report

The Search Term Report shows you which search terms are triggering your ads. You can see how many clicks, impressions, and sales each search term is generating, as well as the CPC and total spend. Use this report to identify which search terms are driving the most sales and which ones are irrelevant or too expensive. You can then add negative keywords or adjust your bids for specific search terms.

Targeting Report

The Targeting Report shows you which targeting options are performing the best. You can see how many clicks, impressions, and sales each targeting option is generating, as well as the CPC and total spend. Use this report to identify which targeting options are driving the most sales and which ones are not effective. You can then adjust your targeting options or pause campaigns that are not generating a positive ROI.

In conclusion, tracking your advertising campaigns is crucial to growing your business on Amazon. Use these reports to optimize your campaigns and maximize your ROI.

Inventory and Fulfillment Reports

When it comes to growing your business on Amazon, keeping track of your inventory and fulfillment is crucial. Amazon Seller Central provides various reports that can help you optimize your inventory and fulfillment processes. In this section, we will discuss two types of reports: Fulfillment Reports and Inventory Reports.

Fulfillment Reports

Fulfillment Reports help you understand your order fulfillment process and identify any issues that may arise. These reports can help you improve your shipping times, reduce order defects, and ultimately increase customer satisfaction.

The following are some examples of Fulfillment Reports available in Amazon Seller Central:

  • Fulfillment Performance: This report provides information on your order defect rate, cancellation rate, and late shipment rate.
  • Customer Concessions: This report shows you the number of refunds, returns, and concessions issued to customers.
  • Late Shipment: This report helps you identify orders that were shipped after the expected ship date.

By analyzing these reports, you can identify areas for improvement in your fulfillment process and take steps to address them.

Inventory Reports

Inventory Reports can help you manage your inventory levels, identify slow-moving products, and reduce storage fees. By analyzing these reports, you can make informed decisions about your inventory and ensure that you always have the right products in stock.

The following are some examples of Inventory Reports available in Amazon Seller Central:

  • Inventory Health: This report provides information on your inventory levels, sell-through rates, and stranded inventory.
  • FBA Inventory Reconciliation: This report helps you reconcile your FBA inventory with your own records.
  • Stranded Inventory: This report shows you the number of units of each product that are stranded in Amazon’s fulfillment network.

By regularly reviewing these reports, you can ensure that your inventory is always optimized for sales and profitability.

In conclusion, Fulfillment and Inventory Reports are valuable tools that can help you grow your business on Amazon. By analyzing these reports and taking action based on the insights they provide, you can improve your fulfillment process, manage your inventory more effectively, and ultimately increase your sales and profits.

Returns Reports

If you want to keep track of your returns, Amazon Seller Central provides you with the Return Reports. This report will show you the number of returns that you have received, the reason for the return, and the status of the return. This information can help you identify any issues with your products and improve your customer service.

Return Reports

The Return Reports section in Amazon Seller Central provides you with a detailed breakdown of all your returns. You can see the number of returns, the reason for the return, and the status of the return. This information can help you identify any patterns in returns and take corrective action.

The Return Reports also provide you with the option to filter your returns by date range, product, and reason for return. This can help you identify which products are experiencing the most returns and why.

To make the most of the Return Reports, you can use the following tips:

  • Monitor the number of returns you receive on a regular basis to identify any trends or issues.
  • Use the reason for return data to improve your product descriptions and customer service.
  • Look for patterns in the return data to identify any issues with your products or packaging.

By using the Return Reports in Amazon Seller Central, you can gain valuable insights into your returns and take corrective action to improve your customer service and product quality.

Author
Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.
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