How to Reactivate Your Suspended Amazon FBA Account

Today I’ve partnered with another seller, who wishes to remain anonymous… due to having their FBA account closed previously. I haven’t personally had my account closed, but I do get asked about this quite frequently.

I’ll be giving some advice here for reactivating suspended Amazon FBA accounts, so you can start selling again. However, I would really appreciate if you can let me know the reasons for your suspension in the comments below. It will help me to build a database for other sellers.

But let’s be honest. If you are an Amazon FBA seller, having your account suspended can be a frustrating and stressful experience.

Whether it’s due to a violation of Amazon’s policies or a mistake on your part, a suspended account can mean lost sales and revenue. However, the good news is that it is possible to reactivate your Amazon FBA account if it has been suspended.

The process of reactivating a suspended Amazon FBA account can seem daunting, but it is important to address the issue as soon as possible. The first step is to figure out why your account was suspended in the first place. This can be done by reviewing the notification email from Amazon or by contacting Amazon’s Seller Support team. Once you understand the reason for the suspension, you can begin to take the necessary steps to address the issue and prevent it from happening again in the future.

Reasons for Suspension

If you are an Amazon FBA seller, you may have experienced the frustration of having your account suspended. The reasons for suspension can vary, but they often fall into a few common categories. Understanding these categories can help you avoid suspension in the first place, and can also help you address any issues that may arise.

Policy Violations

One of the most common reasons for suspension is a violation of Amazon’s policies. These policies cover a wide range of topics, from product listings to customer service. If you violate any of these policies, Amazon may suspend your account. Some common policy violations include:

  • Selling prohibited items
  • Misrepresenting product condition or authenticity
  • Failing to ship orders on time
  • Providing poor customer service
  • Creating multiple seller accounts

To avoid policy violations, make sure to read and understand Amazon’s policies, and follow them closely. If you are unsure about a particular policy, reach out to Amazon for clarification.

Late Shipment Rates

Late shipment rates are another common reason for suspension. If you consistently fail to ship orders on time, your account may be suspended. Late shipments can result in negative customer feedback, which can harm your seller metrics and ultimately lead to suspension.

To avoid late shipments, make sure to:

  • Monitor your inventory levels closely
  • Use Amazon’s shipping tools to manage orders efficiently
  • Communicate with customers about any delays or issues

Negative Feedback and Reviews

Negative feedback and reviews can also lead to suspension. If you receive too many negative feedback or reviews, your seller metrics may fall below Amazon’s standards, and your account may be suspended.

To avoid negative feedback and reviews, make sure to:

  • Provide excellent customer service
  • Respond promptly to customer inquiries and issues
  • Address any negative feedback or reviews in a professional manner

By understanding the common reasons for suspension and taking steps to avoid them, you can help ensure that your Amazon FBA account remains in good standing.

Steps to Reactivate

If your Amazon FBA account has been suspended, don’t panic. There are steps you can take to reactivate it. Here are the steps you should follow:

Appeal the Suspension

The first step is to appeal the suspension of your Amazon FBA account. You can do this by logging into your Amazon Seller Central account and clicking on the Performance menu item. From there, you will see an option to Appeal the Decision. Be sure to provide as much information as possible to support your appeal.

Identify the Root Cause

Once you have appealed the suspension, you need to identify the root cause of the problem. This could be anything from a policy violation to a problem with your inventory. Look through your account metrics and performance notifications to see if you can find any clues as to what went wrong.

Create a Plan of Action

Once you have identified the root cause of the problem, you need to create a plan of action to prevent it from happening again. This may involve changing your business practices, improving your inventory management, or updating your policies and procedures. Be sure to document your plan of action and provide it to Amazon as part of your appeal.

In summary, to reactivate your Amazon FBA account after suspension, you need to appeal the suspension, identify the root cause of the problem, and create a plan of action to prevent it from happening again. By following these steps, you can increase your chances of having your account reinstated.

Prevent Future Suspensions

If you’ve had your Amazon FBA account suspended, you know how stressful and frustrating it can be. To avoid future suspensions, it’s important to take proactive steps to monitor your performance metrics, implement quality control measures, and stay up-to-date with policies.

Monitor Performance Metrics

Amazon tracks a variety of performance metrics to ensure sellers are meeting their standards. Some of the key metrics to monitor include:

  • Order defect rate (ODR)
  • Late shipment rate (LSR)
  • Pre-fulfilment cancellation rate (PFCR)
  • Refund rate
  • Negative feedback rate

By monitoring these metrics regularly, you can identify any areas where you may be falling short and take corrective action before it becomes a problem.

Implement Quality Control Measures

To ensure your products meet Amazon’s standards, it’s important to implement quality control measures. This can include:

  • Regularly inspecting your inventory to ensure it meets quality standards
  • Responding quickly to customer complaints or issues
  • Providing accurate product descriptions and images
  • Ensuring your products are properly packaged and shipped

By taking these steps, you can reduce the likelihood of customer complaints and negative feedback, which can impact your performance metrics and lead to account suspension.

Stay Up-to-Date with Policies

Amazon’s policies and guidelines are constantly evolving, so it’s important to stay up-to-date with any changes. This can include:

  • Regularly reviewing Amazon’s policies and guidelines
  • Attending webinars or training sessions provided by Amazon
  • Participating in seller forums to stay informed about changes and best practices

By staying informed, you can ensure you’re following Amazon’s guidelines and avoid any potential violations that could lead to account suspension.

Overall, by monitoring your performance metrics, implementing quality control measures, and staying up-to-date with policies, you can reduce the likelihood of future account suspensions and continue to grow your Amazon FBA business with confidence.

Frequently Asked Questions

How to reactivate a suspended Amazon FBA account?

If your Amazon FBA account has been suspended, the first step is to determine the reason for the suspension. Once you have identified the issue, you can take the necessary steps to address it. You can then submit an appeal to Amazon, which will review your case and decide whether to reactivate your account.

What to do if your Amazon seller account is deactivated?

If your Amazon seller account has been deactivated, you should review the reason for the deactivation and take steps to address any issues. You can then submit an appeal to Amazon, which will review your case and decide whether to reactivate your account.

How long does Amazon seller suspension last?

The length of an Amazon seller suspension can vary depending on the reason for the suspension and the severity of the issue. In some cases, a seller may be able to reactivate their account within a few days, while in other cases, the suspension may last several weeks or longer.

Can you open another Amazon seller account after suspension?

In most cases, Amazon does not allow sellers to open another account after a suspension. Attempting to do so can result in further account suspensions and potential legal issues.

What are the reasons for Amazon seller account deactivation?

There are several reasons why an Amazon seller account may be deactivated, including poor performance, policy violations, and intellectual property infringement. It is important to review Amazon’s policies and guidelines to ensure that you are complying with all requirements.

How to appeal to reactivate a suspended Amazon seller account?

To appeal a suspended Amazon seller account, you should first identify the reason for the suspension and take steps to address any issues. You can then submit an appeal to Amazon, which should include a detailed plan of action outlining how you will prevent any future issues. It is important to be honest and transparent in your appeal and to provide any relevant documentation or evidence to support your case.

Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.
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