Jungle Scout vs Viral Launch: Which is the Best Amazon Seller Tool?

You’re an Amazon seller, looking for a tool which can help you grow further. There’s no surprise that you’re comparing Jungle Scout vs Viral Launch, as they’re two powerhouses on the market.

It’s the boxing equivalent of Mike Tyson vs Ali. But you aren’t here to enjoy sports, you need to know which tool is best suited for your business. You want to make money. Let’s get into this one.

Both tools offer data-driven insights and features to help Amazon sellers succeed. However, choosing between these two platforms can be challenging for sellers, as they both have their unique strengths and weaknesses.

One of the main factors that sellers consider when choosing between Jungle Scout and Viral Launch is the accuracy of the data provided by each platform. While Jungle Scout has a reputation for providing more accurate competitor data, Viral Launch offers a Chrome app included in its package, which can be a significant advantage for some sellers. Additionally, sellers often evaluate the quality and breadth of features, as well as the level of seller support provided by each platform, before making a decision.

In this article, we will provide a detailed comparison of Jungle Scout and Viral Launch, highlighting their key differences, features, pricing plans, and integrations. We will also look at the pros and cons of each platform and provide an unbiased review to help Amazon sellers make an informed decision. Whether you are an experienced seller or just starting, this article will provide valuable insights to help you choose the right platform for your Amazon business.

Jungle Scout vs Viral Launch

When it comes to product research tools for Amazon sellers, Jungle Scout and Viral Launch are two of the most popular options on the market. Both offer a range of features and tools to help sellers find profitable products and optimize their listings, but there are some key differences to consider.

Product Research Tools

Jungle Scout offers a suite of product research tools, including the Product Finder, Niche Hunter, and Opportunity Finder. These tools allow sellers to quickly find profitable products based on criteria like sales data, unit margin, and discounts.

Viral Launch also offers a suite of product research tools, including the Product Discovery, Market Intelligence, and Competitor Intelligence tools. These tools allow sellers to search for potential products based on sales trends, keyword research, and competitor data.

Market Intelligence

Jungle Scout’s Market Research tool provides sellers with valuable data about the Amazon marketplace, including sales trends, product prices, and sales estimates. This data can be used to make data-driven decisions about which products to sell and how to price them.

Viral Launch’s Market Intelligence tool provides similar data, but also includes a Sales Estimator tool that can help sellers project future sales based on historical data.

Competitor Intelligence

Jungle Scout’s Competitor Intelligence tool allows sellers to see how their competitors are performing on Amazon, including their sales data, unit margins, and PPC bids. This information can be used to optimize listings and gain a competitive advantage.

Viral Launch’s Competitor Intelligence tool provides similar data, but also includes a Listing Analyzer tool that can help sellers identify areas for improvement in their product listings.

Keyword Research

Both Jungle Scout and Viral Launch offer keyword research tools to help sellers optimize their product listings for search. Jungle Scout’s Keyword Scout tool provides comprehensive keyword data, including search volume and competition levels.

Viral Launch’s Keyword Manager tool allows sellers to track their keyword rankings over time and make adjustments to their listings accordingly.

Listing Optimization

Jungle Scout’s Listing Quality Score and Split Testing tools help sellers optimize their product listings for maximum visibility and sales. The Listing Quality Score provides a comprehensive analysis of a listing’s strengths and weaknesses, while the Split Testing tool allows sellers to test different variations of their listings to see which performs best.

Viral Launch’s Listing Analyzer tool provides similar functionality, allowing sellers to identify areas for improvement in their product listings.

PPC Automation

Jungle Scout’s Kinetic PPC tool provides sellers with an automated PPC advertising solution that optimizes campaigns for maximum profitability. The tool uses data-driven algorithms to adjust bids and targeting based on performance data.

Viral Launch’s PPC tool offers similar functionality, but also includes a Keyword Research tool that can help sellers identify profitable keywords for their campaigns.

Overall, both Jungle Scout and Viral Launch offer powerful product research and optimization tools for Amazon sellers. The best choice for your business will depend on your specific needs and budget.

Product Research Tools

When it comes to selling on Amazon, product research is crucial. Jungle Scout and Viral Launch are both popular tools that offer a variety of features to help sellers with product research.

Features

Both Jungle Scout and Viral Launch offer a range of features to help with product research. Jungle Scout has a Chrome extension that allows users to easily view product data while browsing Amazon, while Viral Launch has a Chrome app that includes a product research tool.

Product Database

Jungle Scout has a product database that allows users to search for products based on a variety of criteria, including category, price, and sales rank. Viral Launch also has a product database that includes data on over 500 million products.

Filters

Both Jungle Scout and Viral Launch offer filters to help users narrow down their search results. Jungle Scout allows users to filter by category, price, sales rank, and more. Viral Launch offers similar filters, as well as the ability to filter by keyword.

Product Discovery

Jungle Scout’s Product Discovery tool allows users to search for products based on a variety of criteria, including keyword, category, and sales rank. Viral Launch’s Product Discovery tool offers similar functionality, as well as the ability to search for products based on competitor ASINs.

Product Tracker

Both Jungle Scout and Viral Launch offer product tracking tools that allow users to monitor the performance of products over time. Jungle Scout’s Product Tracker allows users to track sales, revenue, and more, while Viral Launch’s Market Intelligence tool offers similar functionality.

In conclusion, both Jungle Scout and Viral Launch offer a range of features to help with product research on Amazon. Whether you are looking for a product database, filters, or a product tracking tool, both tools have something to offer.

Market Intelligence

When it comes to selling on Amazon, having access to accurate market intelligence is essential for making data-driven decisions. Both Jungle Scout and Viral Launch offer a range of market intelligence tools to help Amazon sellers grow and succeed. In this section, we’ll take a closer look at the market intelligence features offered by both platforms.

Sales Estimates

One of the key features of both Jungle Scout and Viral Launch is the ability to estimate sales numbers for specific products. This can be incredibly useful for determining whether a particular product is worth pursuing. Jungle Scout offers both a Chrome extension and a web app for estimating sales, while Viral Launch offers a web app with sales estimates.

Pricing Plans

Both Jungle Scout and Viral Launch offer a range of pricing plans to suit different needs and budgets. Jungle Scout offers three different pricing tiers, ranging from $49/month to $129/month. Viral Launch, on the other hand, offers four different pricing tiers, ranging from $49/month to $199/month. It’s worth noting that both platforms offer a free trial period, so you can test out the features before committing to a paid plan.

Historical Sales

In addition to estimating current sales numbers, both Jungle Scout and Viral Launch also offer historical sales data. This can be incredibly useful for identifying trends and patterns over time. Jungle Scout offers historical sales data for up to 180 days, while Viral Launch offers data going back as far as 24 months.

Sales Analytics

Both Jungle Scout and Viral Launch offer a range of sales analytics tools to help sellers track their performance and make data-driven decisions. Jungle Scout offers tools like the Sales Dashboard and Product Tracker, while Viral Launch offers tools like the Market Intelligence Dashboard and Competitor Intelligence.

Alerts

Finally, both Jungle Scout and Viral Launch offer alerts to help sellers stay on top of changes in the market. Jungle Scout offers a range of alerts, including sales alerts, review alerts, and keyword alerts. Viral Launch offers alerts for things like product changes, keyword changes, and sales velocity changes.

Overall, both Jungle Scout and Viral Launch offer a range of powerful market intelligence tools to help Amazon sellers succeed. By using these tools to make data-driven decisions, sellers can identify profitable products, track their performance, and stay ahead of the competition.

Competitor Intelligence

When it comes to selling on Amazon, having a good understanding of your competitors can give you an edge. Both Jungle Scout and Viral Launch offer tools to help you gather and analyze competitor data. Let’s take a closer look at some of the features they offer.

Split Test

Split testing, also known as A/B testing, is a way to compare the performance of two different variations of a listing. Jungle Scout offers a Split Test feature to help you optimize your listings for maximum conversions. With this tool, you can test different images, titles, descriptions, and more.

Viral Launch also has a Split Test feature, but it’s only available on their more expensive plans. However, it does offer more advanced analytics than Jungle Scout’s Split Test.

Listing Quality

Having a high-quality listing is crucial for attracting potential customers. Jungle Scout’s Listing Quality Score is a metric that rates the quality of your listing based on factors such as title, images, and keywords. It also provides suggestions for how to improve your score.

Viral Launch offers a similar tool called Listing Analyzer. This tool analyzes your listing and provides a score based on factors such as title, bullet points, and description. It also provides suggestions for how to improve your listing.

Sales Data

Understanding your competitors’ sales data can help you make more informed decisions about your own products. Jungle Scout’s Sales Analytics tool provides data on your competitors’ sales, revenue, and more. You can also see historical data to track trends over time.

Viral Launch’s Market Intelligence tool provides similar data, but it also includes a feature called Product Discovery. This allows you to search for products based on various criteria such as sales, revenue, and reviews.

Keyword Manager

Keywords are an important part of optimizing your listings for search. Jungle Scout’s Keyword Manager allows you to track the performance of your keywords and see how they rank on Amazon. You can also see which keywords your competitors are using.

Viral Launch’s Keyword Research tool provides similar functionality, but it also includes a feature called Keyword Manager. This allows you to track the performance of your keywords over time and see how they are trending.

In summary, both Jungle Scout and Viral Launch offer powerful tools for gathering and analyzing competitor data. While there are some differences in the features they offer, both can help you gain a competitive edge in the crowded Amazon marketplace.

Keyword Research

When it comes to selling on Amazon, keyword research is crucial. Both Jungle Scout and Viral Launch offer tools to help sellers find profitable keywords.

Keyword Scout

Jungle Scout’s Keyword Scout allows sellers to find high-volume, low-competition keywords. It also provides data on search volume, competition, and more. With this tool, sellers can identify keywords that will help their products rank higher in Amazon search results.

Viral Launch’s Keyword Research tool provides similar data, but also includes features such as keyword tracking and competitor analysis. It also offers a “Keyword Manager” feature that allows sellers to organize their keywords and track their performance over time.

Listing Builder

Jungle Scout’s Listing Builder tool helps sellers optimize their product listings for Amazon search. It provides a step-by-step guide to creating a listing that includes all relevant keywords and meets Amazon’s guidelines. The tool also offers suggestions for improving product images and descriptions.

Viral Launch’s Listing Analyzer tool provides a similar service, but also includes a “Keyword Bank” feature that allows sellers to save and organize their keywords. It also offers a “Listing Quality Score” that rates the overall effectiveness of a product listing.

Optimization

Both Jungle Scout and Viral Launch offer tools for optimizing product listings. Jungle Scout’s “Keyword Optimization” tool provides suggestions for improving a listing’s keyword usage, while Viral Launch’s “Listing Optimization” tool offers suggestions for improving other aspects of a listing, such as images and descriptions.

Overall, both Jungle Scout and Viral Launch offer powerful keyword research and optimization tools for Amazon sellers. By using these tools, sellers can improve their product listings and increase their chances of success on Amazon.

Listing Optimization

If you want to succeed on Amazon, optimizing your product listings is crucial. Jungle Scout and Viral Launch both offer a variety of tools to help you improve your listings and increase your sales. Here are some of the features they offer:

Split Testing

Split testing is a powerful tool that allows you to test different versions of your product listing to see which one performs better. Jungle Scout and Viral Launch both offer split testing tools that allow you to test different titles, images, descriptions, and more.

Listing Analyzer

A listing analyzer is a tool that analyzes your product listing and provides you with feedback on how to improve it. Jungle Scout and Viral Launch both offer listing analyzers that can help you identify areas where you can improve your listing, such as your title, description, and images.

Kinetic PPC

Kinetic PPC is a feature offered by Viral Launch that allows you to optimize your Amazon PPC campaigns. With Kinetic PPC, you can automate your PPC campaigns, optimize your bids, and track your performance. This can help you increase your sales and improve your ROI.

In conclusion, both Jungle Scout and Viral Launch offer powerful tools to help you optimize your product listings on Amazon. Whether you need to split test your listings, analyze your listings, or optimize your PPC campaigns, these tools can help you improve your sales and increase your profits.

PPC Automation

One of the most important aspects of selling on Amazon is optimizing your PPC campaigns. Both Jungle Scout and Viral Launch offer PPC automation tools to help you streamline your campaigns and maximize your profits.

PPC Bids

Jungle Scout’s PPC bid automation tool allows you to set up customized rules for your Amazon PPC campaigns. You can set minimum and maximum bids for each keyword, and the tool will automatically adjust your bids based on your target ACoS (Advertising Cost of Sales). This helps you stay competitive in the marketplace while also ensuring that you don’t overspend on advertising.

Viral Launch’s Kinetic PPC tool also offers bid automation, but it goes a step further by using machine learning algorithms to optimize your bids in real-time. The tool analyzes your campaign data and adjusts your bids based on what’s working and what’s not, helping you get the best possible ROI.

Filtering

Both Jungle Scout and Viral Launch offer filtering options to help you optimize your PPC campaigns. With Jungle Scout, you can filter your campaigns by keyword, product, or campaign type, making it easy to identify which campaigns are performing well and which ones need improvement.

Viral Launch’s Kinetic tool offers even more filtering options, allowing you to filter by keyword, campaign, ad group, and more. This makes it easy to drill down into your campaign data and identify areas for improvement.

Discounts

Jungle Scout’s PPC automation tool also allows you to set up discount rules for your campaigns. You can set discounts based on the number of units sold or the total revenue generated, helping you incentivize customers to buy more while also maximizing your profits.

Viral Launch’s Kinetic tool doesn’t offer discount rules, but it does offer a feature called “Profit Protection” that helps you avoid overspending on advertising. The tool will automatically pause your campaigns if your profit margin falls below a certain threshold, ensuring that you don’t lose money on your ads.

Unit Margin

Jungle Scout’s PPC automation tool also allows you to set up rules based on your unit margin. You can set minimum and maximum margins for each keyword, and the tool will adjust your bids accordingly. This helps you ensure that you’re making a profit on each sale, even after accounting for advertising costs.

Viral Launch’s Kinetic tool doesn’t offer unit margin rules, but it does offer a feature called “Bid Adjustments” that allows you to adjust your bids based on your target profit margin. This helps you stay competitive in the marketplace while also maximizing your profits.

Overall, both Jungle Scout and Viral Launch offer powerful PPC automation tools that can help you optimize your campaigns and maximize your profits. Whether you prefer Jungle Scout’s customizable bid rules or Viral Launch’s machine learning algorithms, there’s a tool out there that can help you succeed on Amazon.

Author
Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.
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