Informed.co Review

There does seem to be an ever-growing list of Repricer Tools coming to market. I’ve tried and tested some bad ones, but I must say that I do like the Informed.co repricer.

It has a very modern interface which is extremely simple to use. It works, and that’s pretty much all you need from a repricer!

INFORMED.CO Review

Informed.co is a software tool designed to help Amazon sellers optimize their pricing strategies. The software uses algorithms to analyze market trends and competitor pricing to provide real-time recommendations for pricing adjustments.

Informed.co aims to help sellers maximize their profits and stay ahead of the competition.

One of the key features of Informed.co is its ability to automate pricing adjustments. The software can monitor competitors’ prices and adjust the seller’s prices accordingly, ensuring that the seller remains competitive in the marketplace.

Also, sellers can set up rules and strategies to automate pricing adjustments based on factors such as inventory levels and sales velocity.

Another benefit of Informed.co is its ability to provide detailed analytics and insights into pricing strategies. The software can track the performance of pricing strategies over time and provide data-driven recommendations for optimization.

This will allow sellers to make informed decisions about their pricing strategies and stay ahead of the competition.

Overview

What is Informed.co?

Informed.co is a software solution that helps e-commerce businesses increase their sales and profits by optimizing their pricing strategies.

It is a cloud-based platform that offers a range of features and tools to help businesses of all sizes compete more effectively in the online marketplace. (No downloadable file, you will log into the application via a web portal).

One of the key features of Informed.co is its automated repricing engine, which allows businesses to adjust their prices in real-time based on a range of factors, such as competitor prices, sales data, and inventory levels.

This helps businesses to stay competitive and maximize their profits, without having to manually adjust their prices every day.

In addition to its repricing engine, Informed.co also offers a range of other tools and features to help businesses optimize their pricing strategies. These include:

  • Advanced analytics: Informed.co provides detailed analytics and insights into sales data, pricing trends, and competitor activity, allowing businesses to make informed decisions about their pricing strategies.
  • Customizable pricing rules: Businesses can create their own pricing rules and strategies based on their unique needs and goals, such as maximizing profits, increasing sales volume, or winning the Buy Box on Amazon.
  • Integrations: Informed.co integrates with a range of e-commerce platforms and marketplaces, such as Amazon, eBay, and Shopify, making it easy for businesses to manage their pricing strategies across multiple channels.

Overall, Informed.co is a powerful tool for e-commerce businesses looking to optimize their pricing strategies and increase their sales and profits. Its automated repricing engine and range of other features make it a popular choice among online retailers of all sizes.

Features and Benefits

Repricing Strategies

Informed.co offers several repricing strategies that sellers can choose from. These strategies include rule-based repricing, algorithmic repricing, and a hybrid approach that combines both.

Rule-based repricing allows sellers to set rules and conditions for their pricing, while algorithmic repricing automatically changes prices based on market demand and competition. The hybrid approach combines both methods to optimize pricing.

Private Label Repricing

Informed.co’s private label repricing feature allows sellers to reprice their private label products. This feature enables sellers to set custom rules for their private label products, ensuring they remain competitive while maintaining their brand’s identity.

Informed.co Private Label

API + Integrations

Informed.co integrates with various marketplaces, including Amazon, eBay, Walmart, and Shopify. The platform also offers an API that allows sellers to integrate with other third-party applications and tools.

Informed.co Supported integrations

Profit Protection

Informed.co’s profit protection feature helps sellers maintain their profit margins by setting minimum and maximum prices. This feature ensures that sellers do not sell products at a loss while also allowing them to maximize profits.

Analytics & Reporting

Informed.co provides sellers with detailed analytics and reporting tools to help them make informed decisions. The platform offers real-time data on sales, revenue, and profits, as well as insights into pricing trends and competition.

Pricing

Informed.co offers flexible pricing plans based on the number of SKUs and marketplaces. The platform also offers a free trial to help sellers evaluate the platform’s features and benefits before committing to a paid plan.

The cheapest package is $49 per month. This will depend on your monthly revenue, as that package will only cover you for up to $5,000 monthly revenue.

In contrast the most expensive package is $399 per month, covering you for a million dollars revenue every month.

Overall, Informed.co’s features and benefits offer sellers a comprehensive solution for repricing and profit optimization. With its various repricing strategies, private label repricing, API integrations, profit protection, analytics and reporting, and flexible pricing plans, Informed.co is a valuable tool for sellers looking to stay competitive and maximize their profits.

Ease of Use

Informed.co is an easy-to-use platform that helps sellers to automate their pricing strategies and stay competitive in the market. The platform’s intuitive design allows users to navigate through the various features with ease.

Dashboard and Navigation

The platform’s dashboard provides sellers with an overview of their account activities, including sales, profits, and inventory. The dashboard is customizable, allowing users to adjust the settings to their preferences. It also provides users with easy access to the various features, including repricing strategies, analytics, and reports.

The navigation is straightforward, with clear menus and sub-menus that help users to find the features they need. The platform also offers a search bar that allows users to find specific features quickly.

Integration

Informed.co integrates seamlessly with various marketplaces, including Amazon, eBay, Walmart, and Shopify. The integration process is straightforward, with clear instructions provided on the platform. Sellers can connect their accounts with a few clicks, and the platform will automatically import their product data.

In addition to marketplace integration, Informed.co also integrates with various third-party tools, including Google Analytics, QuickBooks, and ShipStation. This integration allows sellers to manage their business operations from a single platform, saving time and increasing efficiency.

Overall, Informed.co’s ease of use makes it an excellent platform for sellers looking to automate their pricing strategies and stay competitive in the market.

Performance

Informed.co is a leading provider of intelligent repricing software designed to help online retailers maximize their sales and profits. The platform offers a range of powerful features that enable retailers to manage their pricing strategies more effectively, including advanced campaign management tools, data analysis capabilities, and comprehensive reporting functionality.

Campaign Management

One of the key strengths of Informed.co is its powerful campaign management tools. The platform allows retailers to create and manage complex pricing campaigns with ease, using a range of advanced features such as rule-based repricing, dynamic pricing, and more. Retailers can set up campaigns based on a range of different criteria, such as product type, sales volume, and competitor pricing, and can customize their pricing strategies to suit their individual needs and goals.

Data Analysis

In addition to its powerful campaign management tools, Informed.co also offers a range of advanced data analysis capabilities. The platform allows retailers to track a wide range of key metrics, such as sales volume, profit margins, and competitor pricing, and provides detailed insights into how these metrics are changing over time. This enables retailers to make more informed decisions about their pricing strategies, and to identify new opportunities for growth and optimization.

Reporting

Finally, Informed.co also offers a comprehensive reporting functionality that allows retailers to track and analyze their performance in real-time. The platform provides detailed reports on key metrics such as sales volume, profit margins, and competitor pricing, and allows retailers to drill down into specific product categories or markets to identify trends and opportunities. This makes it easy for retailers to stay on top of their pricing strategies and to make data-driven decisions about how to optimize their performance over time.

Overall, Informed.co is a powerful and versatile platform that offers a range of advanced features designed to help online retailers maximize their sales and profits. With its powerful campaign management tools, advanced data analysis capabilities, and comprehensive reporting functionality, Informed.co is an ideal choice for retailers looking to take their pricing strategies to the next level.

Customer Support

Support Channels

Informed.co offers customer support through various channels, including email, phone, and live chat. Customers can reach out to the support team via email or phone at any time of the day, and they can expect a response within 24 hours. The live chat option is available during business hours, and customers can expect a quick response from the support team.

Response Time

Informed.co prides itself on its quick response time to customer queries. The company’s support team strives to respond to all customer inquiries within 24 hours. However, during peak periods, response times may be slightly longer.

Quality

Informed.co’s customer support team is knowledgeable and helpful. The team is well-trained in all aspects of the software and can provide quick and efficient solutions to any issues that customers may encounter. The support team is also friendly and approachable, making it easy for customers to reach out and get the help they need.

In addition to the support team, Informed.co also provides customers with a knowledge base that contains helpful articles and tutorials. The knowledge base is easy to navigate and provides customers with a wealth of information on how to use the software effectively.

Overall, Informed.co’s customer support is reliable and efficient, providing customers with the help they need to get the most out of the software.

Final Verdict

After conducting a thorough review of Informed.co, it is clear that this is a powerful tool for online sellers looking to optimize their pricing strategies and increase their profits.

The platform’s advanced algorithms and real-time data analysis capabilities allow users to make informed decisions about their pricing strategies, ensuring that they are always competitive in their respective markets.

One of the standout features of Informed.co is its ability to automate pricing decisions, saving sellers significant time and effort. The platform’s customizable rules engine allows users to set up complex pricing strategies that take into account a wide range of factors, including competitor prices, inventory levels, and sales velocity.

In addition to its powerful pricing capabilities, Informed.co also offers a range of other useful tools and features, including inventory management, analytics, and repricing reports. These features provide users with a comprehensive overview of their sales performance and allow them to make data-driven decisions about their pricing strategies.

Overall, Informed.co is a highly effective tool for online sellers looking to optimize their pricing strategies and increase their profits. While there is a learning curve associated with the platform, the company’s excellent customer support and extensive documentation make it easy for users to get up to speed quickly.

You can’t go wrong for the money really.

Frequently Asked Questions

What is Informed.co and what does it offer?

Informed.co is an advanced repricing and analytics platform designed for e-commerce sellers. It offers a range of powerful tools and features to help sellers optimize their pricing strategies, maximize sales, and increase profits. With Informed.co, sellers can automate their repricing process, monitor competitors’ prices, analyze market trends, and make data-driven decisions to stay competitive in the dynamic e-commerce landscape.

Important information:

  1. Informed.co is an advanced repricing and analytics platform for e-commerce sellers.
  2. It helps sellers optimize pricing strategies and increase profits.
  3. It offers automated repricing, competitor monitoring, and market trend analysis.

How does Informed.co’s repricing algorithm work?

Informed.co’s repricing algorithm is built on sophisticated machine learning techniques and real-time data analysis. It continuously monitors market conditions, competitor prices, and a seller’s individual pricing strategy to determine the optimal price for each product. The algorithm takes into account factors like product popularity, competitor rank, buy box ownership, and seller profitability goals to dynamically adjust prices and win the buy box while maximizing profits.

Important information:

  1. Informed.co’s repricing algorithm uses machine learning and real-time data analysis.
  2. It considers market conditions, competitor prices, and the seller’s pricing strategy.
  3. Factors such as product popularity, competitor rank, and seller profitability goals influence price adjustments.

What benefits can sellers expect from using Informed.co?

By using Informed.co, sellers can gain several significant benefits. Firstly, they can save time and effort by automating their repricing process, allowing them to focus on other critical aspects of their business. Secondly, Informed.co’s repricing algorithm helps sellers win the buy box more frequently, leading to increased visibility and sales. Finally, the platform provides detailed analytics and insights, enabling sellers to make data-driven decisions, identify growth opportunities, and stay ahead of the competition.

Important information:

  1. Informed.co helps sellers save time by automating repricing.
  2. It increases the chances of winning the buy box, leading to improved visibility and sales.
  3. The platform offers detailed analytics and insights for data-driven decision-making.

Is Informed.co suitable for all types of e-commerce sellers?

Yes, Informed.co caters to a wide range of e-commerce sellers, including individual entrepreneurs, small businesses, and large enterprises. The platform’s flexible features and scalable infrastructure can accommodate sellers with various product catalogs and sales volumes.

Whether you sell a handful of products or have a vast inventory, Informed.co provides the tools and capabilities to optimize your pricing strategy and drive business growth.

Important information:

  1. Informed.co is suitable for individual entrepreneurs, small businesses, and large enterprises.
  2. It can handle different product catalogs and sales volumes.
  3. The platform is scalable and adaptable to sellers of all sizes.

Is Informed.co integration-friendly with other e-commerce platforms?

Yes, Informed.co offers seamless integration with various popular e-commerce platforms, including Amazon, eBay, Walmart, Shopify, and more. Through these integrations, sellers can connect their existing stores and listings to Informed.co effortlessly.

This ensures that the repricing and analytics features of Informed.co can be utilized alongside the seller’s existing e-commerce infrastructure, providing a unified and streamlined experience.

Important information:

  1. Informed.co integrates smoothly with major e-commerce platforms like Amazon, eBay, and Shopify.
  2. Sellers can connect their existing stores and listings to Informed.co easily.
  3. Integration with Informed.co allows for a unified and streamlined experience across platforms.

Do I need a Repricer Tool?

This will depend on your time and resources. I posted this article which compared repricing with software against repricing manually. However, this isn’t a one answer fits all scenario. If you enjoy repricing yourself and have the time to, go for it! But if you have 1000’s of products, you’re going to need an assistant!

Author
Tom P
Hi, I'm Tom Paddock! An Amazon & eBay seller, who has helped over 10,000 people start their own online business. I provide cutting-edge techniques to help sellers with Online Arbitrage, Retail Arbitrage & Wholesale on Amazon.

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